Systems and methods for facilitating adaptive content splicing

ABSTRACT

Systems, methods, and machine-readable media for adaptive content splicing with respect to content corresponding to a televised event are disclosed. First content may be received and may be determined to correspond to an event that is televised. One or more indicators of one or more state changes with respect to the event may be detected. A content composite may be created. An adaptable content item received from a first system may be processed. A content object re may be processed. The adaptable content item may be modified based at least in part on the content object to form the content composite. The creating the content composite may be a function of rules mapped to a current geolocation. Second content corresponding to the programming content may be received. The second content may be output for display in conjunction with the content composite.

CROSS-REFERENCE TO RELATED APPLICATION

This application is a continuation of U.S. application Ser. No.16/264,644, filed Jan. 31, 2019, entitled “SYSTEMS AND METHODS FORFACILITATING ADAPTIVE CONTENT SPLICING,” the contents of which areincorporated herein by reference in their entirety.

TECHNICAL FIELD

This disclosure generally relates to television content handling, andmore particularly to systems and methods for facilitating adaptivecontent splicing.

BACKGROUND

Users of televisions and other video distribution platforms are nowexposed to more varying types of content than ever before. However, withthe proliferation of different content, a viewer can encounter a numberof difficulties. Chief among the difficulties is the amount of time andeffort necessary to search for and interact with various entitiesproviding service offerings related to events viewed via the platforms.The options can be overwhelming to many users, and the process oflocating service offerings of interest can be difficult and inefficient.Viewers are in need of better viewer experiences and more tailoredservice offerings.

Thus, there is a need for systems and methods that address the foregoingproblems in order to provide viewers with better, more tailored viewerexperiences. This and other needs are addressed by the presentdisclosure.

BRIEF SUMMARY

Certain embodiments of the present disclosure relate generally totelevision content handling, and more particularly to systems andmethods for facilitating adaptive content splicing.

In one aspect, methods for adaptive content splicing with respect tocontent corresponding to a televised event are disclosed. The method mayinclude one or a combination of the following. An electroniccommunication from a user interface may be received by a media device.The electronic communication may correspond to an indicator ofprogramming content. First content corresponding to the programmingcontent may be received by the media device and output for display. Themedia device may determine that the first content corresponds to anevent that is televised. One or more indicators of one or more statechanges with respect to the event may be detected. The one or more statechanges may include a change occurring within the event. Consequent tothe detecting the one or more state changes, a content composite fordisplay in conjunction with the televised event may be created at leastin part by one or more of the following. An adaptable content itemreceived by the media device from a first system that is remote from themedia device may be processed. A content object received by the mediadevice via a network may be processed. The adaptable content item may bemodified based at least in part on the content object to form thecontent composite. The creating the content composite may be a functionof a current geolocation of the media device and a set of rules mappedto the current geolocation. Second content corresponding to theprogramming content may be received by the media device. The mediadevice may output the second content for display in conjunction with thecontent composite.

In another aspect, media devices to facilitate adaptive content splicingwith respect to content corresponding to a televised event aredisclosed. The media devices may include one or more processors and amemory communicatively coupled with and readable by the one or moreprocessors and having stored therein processor-readable instructionswhich, when executed by the one or more processors, cause the one ormore processors to perform one or a combination of the following. Anelectronic communication received from a user interface may beprocessed. The electronic communication may correspond to an indicatorof programming content. First content corresponding to the programmingcontent may be received, processed, and output for display. The firstcontent may be determined to correspond to an event that is televised.One or more indicators of one or more state changes with respect to theevent may be detected. The one or more state changes may include achange occurring within the event. Consequent to the detecting the oneor more state changes, a content composite for display in conjunctionwith the televised event may be created at least in part by one or moreof the following. An adaptable content item received from a first systemthat is remote from the media device may be processed. A content objectreceived via a network may be processed. The adaptable content item maybe modified based at least in part on the content object to form thecontent composite. The creating the content composite may be a functionof a current geolocation of the media device and a set of rules mappedto the current geolocation. Second content corresponding to theprogramming content may be received and processed. The second contentmay be output for display in conjunction with the content composite.

In yet another aspect, one or more non-transitory, machine-readablemedia are disclosed. The one or more non-transitory, machine-readablemedia may have machine-readable instructions thereon which, whenexecuted by one or more processing devices, cause the one or moreprocessing devices to perform one or a combination of the following. Anelectronic communication received from a user interface may beprocessed. The electronic communication may correspond to an indicatorof programming content. First content corresponding to the programmingcontent may be received, processed, and output for display. The firstcontent may be determined to correspond to an event that is televised.One or more indicators of one or more state changes with respect to theevent may be detected. The one or more state changes may include achange occurring within the event. Consequent to the detecting the oneor more state changes, a content composite for display in conjunctionwith the televised event may be created at least in part by one or moreof the following. An adaptable content item received from a first systemthat is remote from the one or more processing devices may be processed.A content object received via a network may be processed. The adaptablecontent item may be modified based at least in part on the contentobject to form the content composite. The creating the content compositemay be a function of a current geolocation of the one or more processingdevices and a set of rules mapped to the current geolocation. Secondcontent corresponding to the programming content may be received andprocessed. The second content may be output for display in conjunctionwith the content composite.

In various embodiments of the above, the second content may correspondto a portion of the programming content that is directly before a breakin the programming content, and the outputting the second content fordisplay in conjunction with the content composite may include outputtingthe content composite during the break. In various embodiments of theabove, the outputting the second content for display in conjunction withthe content composite may include outputting the content composite forsimultaneous presentation with presentation of the second content. Invarious embodiments of the above, the modifying the adaptable contentitem based at least in part on the content object may include augmentingthe adaptable content item with at least a portion of the contentobject. In various embodiments of the above, the content object isreceived via the network from a second system that is different from thefirst system. In various embodiments of the above, the currentgeolocation may be determined at a time when the first content is beingoutput for display. In various embodiments of the above, the detectingthe one or more state changes with respect to the event may includedetecting a break in the programming content that is upcoming within atime threshold.

Further areas of applicability of the present disclosure will becomeapparent from the detailed description provided hereinafter. It shouldbe understood that the detailed description and specific examples, whileindicating various embodiments, are intended for purposes ofillustration only and are not intended to necessarily limit the scope ofthe disclosure.

BRIEF DESCRIPTION OF THE DRAWINGS

A further understanding of the nature and advantages of variousembodiments may be realized by reference to the following figures. Inthe appended figures, similar components or features may have the samereference label. Further, various components of the same type may bedistinguished by following the reference label by a dash and a secondlabel that distinguishes among the similar components. If only the firstreference label is used in the specification, the description isapplicable to any one of the similar components having the same firstreference label irrespective of the second reference label.

FIG. 1 illustrates a television programming distribution system, inaccordance with disclosed embodiments of the present disclosure.

FIG. 2 illustrates a functional diagram of an adaptive content splicingsystem, in accordance with disclosed embodiments of the presentdisclosure.

FIG. 3 illustrates a portion of the content splicing system withaggregation and transformation features, in accordance with disclosedembodiments of the present disclosure.

FIG. 4 illustrates a metadata augmentation engine, in accordance withdisclosed embodiments of the present disclosure.

FIG. 5 illustrates certain aspects of subsystem data flow, in accordancewith disclosed embodiments of the present disclosure.

FIG. 6 illustrates a receiver that makes use of, interacts with, and/orat least partially includes the content splicing system, in accordancewith disclosed embodiments of the present disclosure.

FIG. 7 illustrates a system including one non-limiting example of acomputing device configured to facilitate adaptive content splicing, inaccordance with disclosed embodiments of the present disclosure.

FIG. 8 illustrates a computer system, in accordance with disclosedembodiments of the present disclosure.

DETAILED DESCRIPTION

The ensuing description provides preferred exemplary embodiment(s) only,and is not intended to limit the scope, applicability or configurationof the disclosure. Rather, the ensuing description of the preferredexemplary embodiment(s) will provide those skilled in the art with anenabling description for implementing a preferred exemplary embodimentof the disclosure. It should be understood that various changes may bemade in the function and arrangement of elements without departing fromthe spirit and scope of the disclosure as set forth in the appendedclaims.

Specific details are given in the following description to provide athorough understanding of the embodiments. However, it will beunderstood by one of ordinary skill in the art that the embodimentsmaybe practiced without these specific details. For example, circuitsmay be shown in block diagrams in order not to obscure the embodimentsin unnecessary detail. In other instances, well-known circuits,processes, algorithms, structures, and techniques may be shown withoutunnecessary detail in order to avoid obscuring the embodiments.

Also, it is noted that the embodiments may be described as a processwhich is depicted as a flowchart, a flow diagram, a data flow diagram, astructure diagram, or a block diagram. Although a flowchart may describethe operations as a sequential process, many of the operations can beperformed in parallel or concurrently. In addition, the order of theoperations may be rearranged. A process is terminated when itsoperations are completed, but could have additional steps not includedin the figure. A process may correspond to a method, a function, aprocedure, a subroutine, a subprogram, etc. When a process correspondsto a function, its termination corresponds to a return of the functionto the calling function or the main function.

Various embodiments will now be discussed in greater detail withreference to the accompanying figures, beginning with FIG. 1.

FIG. 1 illustrates a television program distribution system 100, inaccordance with disclosed embodiments of the present disclosure. Forbrevity, system 100 is depicted in a simplified and conceptual form, andmay generally include more or fewer systems, devices, networks, and/orother components as desired. Further, the number and types of featuresor elements incorporated within the system 100 may or may not beimplementation-specific, and at least some of the aspects of the system100 may be similar to a cable television distribution system, an IPTV(Internet Protocol Television) content distribution system, and/or anyother type of media or content distribution system.

The system 100 may include television service provider system 102,satellite uplink 104, a plurality of orbiting (e.g., geosynchronous)satellites 106, satellite receiver 108, one or more television receivers110, one or more content sources 112 (e.g., online content sources),computing devices 116 a-d, and service provider systems 103. In someembodiments, each of the television receivers 110 may include a contentsplicing subsystem 111. Additionally or alternatively, the televisionservice provider 102 may include a content splicing subsystem 111 inwhole or in part. Additionally or alternatively, one or more serviceprovider systems 103 may include a content splicing subsystem 111 inwhole or in part. Additionally or alternatively, one or more computingdevices 116 may include a content splicing subsystem 111 in whole or inpart. The content splicing subsystem 111 may be configured to facilitatevarious content splicing features in accordance with various embodimentsdisclosed herein.

The television service provider 102 may include one or more adaptablecontent item repositories 176. The television service provider 102 maystore adaptable content items in a repository 176. The one or moreadaptable content item repositories 176 may be implemented in variousways. For example, one or more data processing systems may storeadaptable content items. One or more relational or object-orienteddatabases, or flat files on one or more computers or networked storagedevices, may store adaptable content items. In some embodiments, acentralized system stores adaptable content items; alternatively, adistributed/cloud system, network-based system, such as beingimplemented with a peer-to-peer network, or Internet, may storeadaptable content items.

As disclosed herein, the content splicing subsystem 111 may beconfigured to perform one or more methods for adaptive content splicingwith respect to content corresponding to a televised event. In variousembodiments, part or all of the method may be performed while a receiver110 and/or device 116 is receiving programming content and/or isoutputting programming content for display. In various embodiments, partof the method may be performed in advance of the televised event and,thus, may be performed while is scheduled to output programming contentbut before the programming content is output for display. In variousembodiments, one or more media devices (e.g., the receiver 110, device116, and/or the system 102) may perform all or part of the method, witha single media device or multiple media devices performing the method.

A media device may receive and process an electronic communication froma user interface, the electronic communication corresponding to anindicator of programming content. For example, the indicator maycorrespond to a selection corresponding to a televised event, maycorrespond to an initialization/powering up of the receiver 110 and/ordevice 116, a channel and/or stream selection such as a selection totune to a channel that is streaming the televised event or that isscheduled the stream the event, an application selection such as aselection to download or otherwise stream the televised event which maybe by way of an application device, a selection to view and/or record aparticular televised event, and/or the like.

The media device may receive content corresponding to the programmingcontent and may output the content for display with a display device 160and/or with a display component of a device 116. The content may bedetermined to correspond to a televised event as including the televisedevent, as preceding the televised event, and/or as being deliveredwithin a temporal proximity to the televised event. This may includeidentifying one or more specifications of the televised event from theprogramming content; metadata associated with the programming content;EPG or other schedule data received by the receiver 110 and/or device116 from the television service provider system 102 and mapping suchdata to the programming content, channel, and/or current or upcomingtime/time period; and/or the like. Some embodiments may further includeidentifying the televised event as likely be viewed by a particularviewer based at least in part on viewer pattern data, even though theviewer has not yet made a selection to view and/or record the televisedevent. For example, as disclosed herein, the pattern data may indicate apreference for a particular type of event. The subsystem 111 maydetermine that the televised event corresponds to the preference andthat temporal specifications for the televised event satisfy one or moretemporal thresholds. In some instances, the subsystem 111 may determinethat the televised event is currently ongoing and available for viewingon another channel, stream, or other viewing options that the viewer hasnot yet selected. Likewise, in some instances, the subsystem 111 maydetermine that the televised event is scheduled to be available within asuitable time for threshold (e.g., a number of minutes, hours, days,weeks, and/or the like) for viewing on the same channel, stream, orother viewing option that the viewer has selected or on a differentchannel, stream, or other viewing option that the viewer has not yetselected.

One or more indicators of one or more state changes with respect to theevent that is televised may be detected. The one or more state changesmay include state changes occurring within the event, which may bereal-time, real-world, and/or physical state changes such as thosedisclosed further herein. Further, the one or more state changes mayinclude upcoming state changes such as commercial breaks, upcomingwithin a time threshold (e.g., a number of seconds and/or minutes).

Consequent to the detecting the one or more state changes, one or morecontent composites 180 may be created for display in conjunction withthe televised event. A content composite 180 may be created at least inpart by processing an adaptable content item 176 received by the mediadevice from a first system, such the system 102; processing a contentobject 177 received by the media device from the system 102 or adifferent system 103; and modifying the adaptable content item 176 basedat least in part on the content object 177 to form the content composite180 as disclosed further herein. For example, the modifying theadaptable content item 176 based at least in part on the content object177 may include augmenting the adaptable content item 176 with at leasta portion of the content object 177.

Also as disclosed further herein, the creating the content composite 180may be a function of a current geolocation of the media device and a setof rules mapped to the current geolocation. The current geolocation ofthe media device may be determined at a time when the first content isbeing output for display. With the content composite 180 created, secondcontent corresponding to the programming content may be output fordisplay in conjunction with the content composite 180. In someinstances, the second content may corresponds to a portion of theprogramming content that is directly before a commercial break, and theoutputting the second content for display in conjunction with thecontent composite 180 comprises outputting the content composite 180during the commercial break. In other instances, the outputting thesecond content for display in conjunction with the content composite 180comprises outputting the content composite 180 for simultaneouspresentation with presentation of the second content.

Content items 176 and/or content item objects 177 may correspond to anyone or combination of raw data, unstructured data, structured data,information, and/or content which may include media content, text,documents, files, instructions, code, executable files, images, video,audio, audio video, and/or any other suitable content suitable forembodiments of the present disclosure. For example, the adaptablecontent items 176 may correspond to visual and/or audiovisualadvertisements with graphical and/or audio components particularized tocertain types of products and/or services. In some embodiments, theadvertisements may correspond to commercials to be presented duringcommercial breaks of television programming, such as televised events.In some embodiments, the adaptable content items 176 may correspond tovideo and/or audio video file structures with one or more transitionpoints, hooks, frames, windows, and/or the like for merging with one ormore particularized content items, content objects 177, particularizedto certain products and/or services. As disclosed herein, the adaptablecontent items 176 may be merged, blended, joined, overlaid, customized,and/or the like in any suitable manner with other particularized contentobjects 177 in order to create electronic content composites 180particularized to certain types of products and/or services. In variousembodiments, as further disclosed herein, the adaptable content items176 and/or the other content objects 177 may be formatted, rescaled,cropped, image characteristic (e.g., color, brightness, transparency,opaqueness, contrast, etc.) adjusted, and/or otherwise prepared tofacilitate the merging, blending, joining, overlaying, customizing,and/or the like and insertion into a content stream as disclosed furtherherein.

The television service provider 102 may provide the adaptable contentitems 176 and, in some embodiments, the particularized content objects177, to the television receiver 110 as part of a data transfer that issent through the satellite 106. For example, in some embodiments, thetelevision receiver 110 may receive a downlinked satellite signal thatincludes the data for adaptable content items 176 and/or particularizedcontent objects 177 transferred on a designated line in the verticalblanking interval (VBI) or other portion of the broadcast servicetransmission that does not interfere with other transmitted content.Additionally or alternatively, the television service provider 102 mayprovide adaptable content items 176 and/or particularized contentobjects 177 to the television receiver 110 via the one or more datanetworks 120. The television receiver 110 may store the adaptablecontent items 176 and/or particularized content objects 177 in anadaptable content item 176 repository and/or a particularized contentobjects 177 repository included in the television receiver 110 orotherwise local to the television receiver 110. Consequently, thetelevision receiver 110 may use one or more of the adaptable contentitems 176 and one or more of the particularized content objects 177 tocreate electronic content composites 180 in accordance with embodimentsdisclosed herein. Additionally or alternatively to providing theadaptable content items 176 and/or particularized content objects 177,the television service provider 102 may provide content composites 180to the television receiver 110 through such means.

The television service provider system 102 and satellite transmitterequipment (which may include the satellite uplink 104) may be operatedby a television service provider. A television service provider maydistribute television channels, on-demand programming, programminginformation, and/or other services to users via satellite. Thetelevision service provider system 102 may receive feeds of one or moretelevision channels from various sources. Such television channels mayinclude multiple television channels that contain the same content (butmay be in different formats, such as high-definition andstandard-definition). To distribute such television channels to users,feeds of the television channels may be relayed to user equipment viaone or more satellites in the form of transponder streams. Satellitetransmitter equipment may be used to transmit a feed of one or moretelevision channels from the television service provider system 102 toone or more satellites 106. While a single television service providersystem 102 and satellite uplink 104 are illustrated as part of thetelevision distribution system 100, it should be understood thatmultiple instances of transmitter equipment may be used, possiblyscattered geographically to communicate with satellites 106. Suchmultiple instances of satellite transmitting equipment may communicatewith the same or with different satellites 106.

System 100 may include one or more networks 120 that can be used for abi-directional communication path for data transfer with televisionreceivers 110 and other components of system 100. The network 120 isintended to represent any number of terrestrial and/or non-terrestrialnetworks and/or network features. For example, network 120 mayincorporate or exhibit any number of features or elements of variouswireless and/or hardwired packet-based communication networks such as,for example, a WAN (Wide Area Network) network (e.g., the Internet), aHAN (Home Area Network) network, a LAN (Local Area Network) network(e.g., a corporate LAN), a WLAN (Wireless Local Area Network) network, acellular communications network, and/or any other type of communicationnetwork(s) configured such that data may be transferred between andamong respective elements of the example system 100.

The television receivers 110, as described throughout, may generally beany type of television receiver (such as an STB (set-top box), forexample) configured to decode signals received for output andpresentation via a display device 160. In another example, televisionreceiver 110 (which may include another remote television receiver 110)may be integrated as part of or into a television, a DVR, a computingdevice, such as a tablet computing device, or any other computing systemor device, as well as variations thereof. In some embodiments, atelevision receiver 110 may be a component that is added into thedisplay device 160, such as in the form of an expansion card. Atelevision receiver 110 and network 120 together with televisionreceivers 110 and/or one or more computing devices 116, may form atleast a portion of a particular home computing network, and may each berespectively configured such as to enable communications in accordancewith any particular communication protocol(s) and/or standard(s)including, for example, TCP/IP (Transmission Control Protocol/InternetProtocol), DLNA/DTCP-IP (Digital Living Network Alliance/DigitalTransmission Copy Protection over Internet Protocol), HDMI/HDCP(High-Definition Multimedia Interface/High-Bandwidth Digital ContentProtection), etc. While only a limited number of television receivers110, display devices 160, computing devices 116, etc. are illustrated inFIG. 1, it should be understood that multiple (e.g., tens, thousands,millions) instances of such equipment, corresponding to various users invarious geolocations, may be included the system 100.

In some embodiments, broadcast television programs may be delivered totelevision receivers, including a television receiver 110, via satelliteaccording to a schedule. On-demand content may also be delivered to atelevision receiver 110 via satellite. Satellites 106 may be configuredto receive uplink signals 122 from satellite uplink 104. In thisexample, uplink signals 122 may contain one or more transponder streamsof particular data or content, such as particular television channels,each of which may be supplied by television service provider 102. Forexample, each of uplink signals 122 may contain various media contentsuch as HD (High Definition) television channels, SD (StandardDefinition) television channels, on-demand programming, programminginformation (e.g., table data), and/or any other content in the form ofat least one transponder stream, and in accordance with an allottedcarrier frequency and bandwidth. In this example, different mediacontent may be carried using different satellites of satellites 106.Further, different media content may be carried using differenttransponders of a particular satellite (e.g., satellite 106-1); thus,such media content may be transmitted at different frequencies and/ordifferent frequency ranges. For example, a first television channel anda second television channel may be carried on a first carrier frequencyover a first transponder (as part of a single transponder stream) ofsatellite 106-1, and a third, fourth, and fifth television channel maybe carried on a second carrier frequency (as part of another transponderstream) over a transponder of satellite 106-3, or, the third, fourth,and fifth television channel may be carried on a second carrierfrequency over a second transponder of satellite 106-1, etc.

The satellites 106 may be further configured to relay uplink signals 122to the satellite receiver 108 as downlink signals 124. Similar to theuplink signals 122, each of the downlink signals 124 may contain one ormore transponder streams of particular data or content, such as variousencoded and/or at least partially scrambled television channels,on-demand programming, etc., in accordance with an allotted carrierfrequency and bandwidth. The satellite receiver 108, which may include asatellite dish, a low noise block (LNB), and/or other components, may beprovided for use to receive television channels, such as on asubscription basis, distributed by the television service provider 102via the satellites 106. For example, the satellite receiver 108 may beconfigured to receive particular transponder streams as downlink signals124, from one or more of the satellites 106. Based at least in part onthe characteristics of a given television receiver 110 and/or satellitereceiver 108, it may only be possible to capture transponder streamsfrom a limited number of transponders of the satellites 106concurrently. For example, a tuner of the television receiver 110 mayonly be able to tune to a single transponder stream from a transponderof a single satellite, such as the satellite 106-1, at a time.

The television receiver 110, which may be communicatively coupled to thesatellite receiver 108, may subsequently select, via a tuner, decode,and relay television programming to a television for display thereon.Broadcast television programming or content may be presented “live,” orfrom a recording as previously stored on, by, or at the televisionreceiver 110. For example, an HD channel may be output to a televisionby the television receiver 110 in accordance with the HDMI/HDCP contentprotection technologies. Other embodiments are possible. For example, insome embodiments, an HD channel may be output to a television inaccordance with the MoCA® (Multimedia over Coax Alliance) homeentertainment networking standard. Other embodiments are possible.

The television receiver 110 may select via tuner, decode, and relayparticular transponder streams to one or more of television receivers110, which may in turn relay particular transponder streams to one ormore display devices 160, 160-1. For example, the satellite receiver 108and the television receiver 110 may, respectively, be configured toreceive, decode, and relay at least one television channel to atelevision by way of a television receiver 110. Similar to theabove-example, a television channel may generally be presented “live,”or from a recording as previously stored by the television receiver 110,and may be output to the display device 160, 160-1 by way of thetelevision receiver 110 in accordance with a particular contentprotection technology and/or networking standard. Other embodiments arepossible.

In various embodiments, the content resources 126 may be used to providethe television receiver 110 with content (e.g., television programming).The content resources 126 may be used to retrieve television programs orportions of television programs following and/or during a live broadcastof the television programs. The content resources 126 may include thetelevision service provider 102, the service provider systems 103, theonline content sources 112, one or more other television receivers 110,and/or the like.

The television service provider 102, which may distribute broadcasttelevision programming to the television receivers 110 via asatellite-based television programming distribution arrangement (or someother form of television programming distribution arrangement, such as acable-based network or IP-based network, may use an alternatecommunication path, such as via the network 120, to provide televisionprogramming to the television receivers 110. The television receivers110 may be permitted to request various television programs or portionsof television programs from the television service provider 102 via thenetwork 120. For instance, the television service provider 102 may bepermitted to transmit a portion of a television program or an entiretelevision program during and/or after a time at which the televisionprogram was broadcast live by the television service provider via asatellite-based television programming distribution arrangement.

In some embodiments, the television service provider 102 may provide atelevision program via on-demand content. On-demand content may beincluded in a user's subscription or may be provided on a per-requestbasis. Such on-demand content may be provided via the satellite-baseddistribution arrangement and/or via the network 120. If the on-demandversion of the television program requires payment of a fee, beforeproviding the television program to the television receiver 110, a userof the television receiver 110 may at least need to agree to payment ofthe fee. On-demand content provided via the satellite-based distributionarrangement may be stored locally by the television receiver 110 toallow on-demand access. On-demand content may also be retrieved via thenetwork 120 from the television service provider 102.

The computing devices 116 a-d represent various computerized devicesthat may be associated with a user of the television receiver 110 andthat may be configured to facilitate various adaptive content featuresdisclosed in various embodiments herein. As indicated by 116 a, thecomputing devices 116 a-d may include a laptop computer, a desktopcomputer, a home server, or another similar form of computerized device.As indicated by 116 b and 116 c, the computing devices 116 a-d mayinclude a cellular phone and/or smartphone, a tablet computer, oranother similar form of mobile device. As indicated by 116 d, thecomputing devices 116 a-d may include smart glasses or another similarform of wearable computing device.

In various embodiments, the television receiver 110 may be provided withaccess credentials that allow access to content stored and/or accessiblethrough one or more of the computing devices 116 a-d. Likewise, invarious embodiments, one or more of the computing devices 116 a-d may beprovided with access credentials that allow access to content storedand/or accessible through the television receiver 110 and/or accountassociated therewith and/or associated with an application installed onthe one or more of the computing devices 116 a-d. It should beunderstood that computing devices 116 a-d are exemplary in nature.Content may be accessible through a lesser or greater number ofcomputerized devices associated with a user of the television receiver110.

In some embodiments, the online content sources 112 may representcontent resources through which television programs may be retrieved bythe television receiver 110 via the network 120. Television programmingavailable through the online content sources 112 may be available forfree and not require subscription (a username and/or password may or maynot be necessary). Each of the online content sources 112 may representdifferent websites available via the Internet. For example, sometelevision programming may be legally made available for free (such astelevision programming provided by government-funded sources, e.g., theBBC or Hulu®). Periodically, the television receiver 110 may poll onlinecontent sources 112 to determine which television programs are availableand/or which television programs are scheduled to be available in thefuture. In some embodiments, the television receiver 110 may poll onlinecontent sources 112 regarding the availability of at least a portion ofa specific television program.

The service provider systems 103 may correspond to one or more datasources 112 that are any suitable source of data to facilitateembodiments disclosed further herein. In various embodiments, theservice provider systems 103 may include one or more computer systems, adatabase, a website, a portal, any repository of data in any suitableform, a server system, and/or the like. With some embodiments, the datasources 112 may include one or more mobile computing device locatorservices that provide information regarding the location of one or morecomputing devices 116 a-d. With some embodiments, the data sources 112may provide various details relating to IP addresses, cellular toweridentification and location data, mobile device triangulation data, LANidentification data, Wi-Fi identification data, access pointidentification and location data, and/or the like data that facilitateslocation of one or more computing devices 116 a-d. With someembodiments, the data sources 112 may provide demographic data about anarea encompassing the location of one or more computing devices 116 a-d.

In various embodiments, the data from the one or more data sources 112may be retrieved and/or received by the television service providersystem 102 and/or the subsystem(s) 111 via one or more data acquisitioninterfaces through network(s) 120 and/or through any other suitablemeans of transferring data. In various embodiments, the televisionservice provider system 102 and/or the subsystem(s) 111 and the datasources 112 could use any suitable means for direct communication. Invarious embodiments, content objects 177 may be actively gathered and/orpulled from one or more data sources 112, for example, by accessing arepository and/or by “crawling” various repositories. Additionally oralternatively, the television service provider system 102 and/or thesubsystem(s) 111 may wait for updates from one or a combination of thecontent source systems 112. Content objects 177 pulled and/or pushedfrom the one or more data sources 112 may be transformed, and thetransformed content objects 177 and/or other data generated basedthereon may be made available by the television service provider system102 and/or the subsystem(s) 111 for use by the subsystem(s) 111 increating content composites 180.

The one or more data acquisition interfaces may include one or moreapplication programming interfaces (APIs) that define protocols androutines for interfacing with the data sources 112. The APIs may specifyapplication programming interface (API) calls to/from service providersystems 103. In some embodiments, the APIs may include a plug-in tointegrate with an application of a service provider system 103. The dataacquisition interfaces, in some embodiments, could use a number of APItranslation profiles configured to allow interface with the one or moreadditional applications of the data sources to access data (e.g., adatabase or other data store) of the data sources 112. The APItranslation profiles may translate the protocols and routines of theservice provider system 103 to integrate at least temporarily with thesystem and allow communication with the system by way of API calls.Data, as referenced herein, may correspond to any one or combination ofraw data, unstructured data, structured data, information, and/orcontent which may include media content, text, documents, files,instructions, code, executable files, images, video, audio, and/or anyother suitable content suitable for embodiments of the presentdisclosure.

FIG. 1 illustrates an example of a satellite-based television channeldistribution system. Again, it should be understood that at least someof the aspects of such a system may be similar to a cable televisiondistribution system, an IPTV content distribution system, and/or anyother type of media or content distribution system. For example, in acable television system, rather than using satellite transponders,multiple RF channels on a cable may be used to transmit streams oftelevision channels. As such, aspects detailed herein may be applicableto cable television distribution systems.

Further, the television server provider system 102 may include one ormore content server systems configured to stream television programming,including televised events such as sports events, to the computingdevices 116 via the network 120. When the streaming content serversstream content to the computing devices 116, the stream content may beprocessed and displayed by the computing devices 116 using one or moreapplications installed on the computing devices 116. Some such streamingservices may require a subscription and may require user authentication,e.g., with a username and/or password which may or may not be associatedwith an account map to the television receiver 110. Accordingly, thestreaming services may make a television program available for streamingor download during the live broadcast of the television program.

The television receiver 110 may be able to retrieve at least a portionof a television program through other television receivers 110, whichcan function as content resources. Similarly, the television receiver110 may be able to cast at least a portion of a television programthrough other television receivers 110 and/or to computing devices 116.For instance, a Slingbox® (or other form of media streaming device)functioning in concert with a television receiver 110 may permittelevision programs to be captured and streamed over the network 120. Insome embodiments, the television receivers 110 may have such mediastreaming capabilities integrated. In some embodiments, the televisionreceivers 110 may cast programming content to the computing devices 116via wireless signals. For example, the programming content from thetelevision receiver 110 may be indirectly transmitted via a localnetwork (e.g., via Wi-Fi) or directly transmitted to the computingdevice 116 via a casting device integrated with the television receiver110 or coupled to the television receiver 110 (e.g., via a dongle). Insome embodiments, the programming content may be cast to the computingdevice 116 via a wired connection (e.g., via one or more of HDMI, USB,lightning connector, etc.). Some embodiments of the television receivers110 may provide for simulcasting such that the same programming that isbeing displayed on the display device 160 is being displayed on one ormore of the computing devices 116 simultaneously or substantiallysimultaneously.

A user may be able to obtain at least a portion of a television programvia the television receivers 110, which may be associated with otherusers or with the same user. For instance, the user may have multipletelevision receivers 110 at different locations. Periodically, thetelevision receiver 110 may poll the other television receivers 110 todetermine which television programs are available and/or whichtelevision programs are scheduled to be available in the future. In someembodiments, the television receiver 110 may poll the televisionreceivers 110 regarding the availability of at least a portion of aspecific television program.

Thus, while network configuration data may be broadcast repeatedly viasatellite to television receivers 110, it should be understood that asimilar arrangement may be used in cable-based television programmingbroadcast networks to broadcast network configuration. For any of thevarious type of network, various other forms of data may be transmittedvia an Internet-based network 120 connection rather than using thetelevision service provider's proprietary network. For instance, EPGdata may be transmitted to television receivers via the network 120(e.g., Internet) connection. As another example, firmware and/orsoftware updates may be transmitted on demand to a television receivervia the Internet rather than the television receiver receiving theupdate via the television programming broadcast network.

FIG. 2 illustrates a functional diagram of an adaptive content splicingsystem 200, in accordance with disclosed embodiments of the presentdisclosure. In various embodiments, the content splicing system 200 maybe included in the television service provider system 102 and/or thetelevision receiver 110. In some embodiments, the content splicingsystem 200 may be separate from, and provide content to, the televisionservice provider system 102. In some embodiments, the content splicingsystem 200 may be included in the end-user system and may be included inthe television receiver 110 and/or one or more of the computing devices116. In some embodiments, various features of the content splicingsystem 200 may be distributed between the television receiver 110 andupstream of the television receiver 110. Likewise, in some embodiments,various features of the content splicing system 200 may be distributedbetween one or more of the computing devices 116 and upstream of the oneor more computing devices 116. While not all components of the adaptivecontent splicing system 200 are shown, the system 200 may include one ora combination of such components.

As depicted, the content splicing system 200 includes a content splicingsubsystem 111. The content splicing subsystem 111 may include orotherwise correspond to an audiovisual control engine that, as withdisclosed embodiments of the other engines, may include instructionsretained in processor-readable media and to be executed by one or moreprocessors. The content splicing subsystem 111 may be communicativelycoupled with interface components and communication channels (e.g., ofthe television receiver 110 and/or the computing device 116, which maytake various forms in various embodiments as disclosed herein)configured to receive programming content 202, which may correspond totelevised sporting events, movies, television programs, portionsthereof, etc. In various embodiments, the programming content 202 mayinclude audiovisual content broadcast and/or otherwise transmitted bythe television service provider 102 and/or one or more other serviceproviders 103. The programming content 202 may include variouscomponents, including without limitation, one or more video tracks,audio tracks, audio video tracks, metadata tracks, close captioninginformation, and/or the like. In some embodiments, the content splicingsystem 200 may retain received programming content 202 in contentstorage 222. The content storage 222 may include any suitable form ofstorage media, such as any suitable form disclosed herein.

The content splicing subsystem 111 may be further configured to receiveadaptable content items 176 and particularized content objects 177. Thecontent splicing subsystem 111 may include a harvesting engine 236configured to aggregate adaptable content items 176, particularizedcontent objects 177, and/or programming content 202 in order tofacilitate content splicing features disclosed herein. The contentsplicing subsystem 111 may include a matching engine 238, which, invarious embodiments, may be configured to analyze, classify, categorize,characterize, tag, and/or annotate adaptable content items 176,particularized content objects 177, and/or programming content 202.

The content splicing subsystem 111 may include a content splicing engine242. In some embodiments, the content splicing engine 242 may include amultiplexer. In various embodiments, the multiplexer may create adigital stream of data packets containing the video, audio, and, in someembodiments, the metadata to output the programming content 202,adaptable content items 176, and/or the composites 180 created withselected adaptable content items 176. In various embodiments, thecontent splicing engine 242 may be implemented at the receiver 110, thedevice 116, and/or the service provider system 102.

In embodiments where the content splicing engine 242 is implemented atthe service provider system 102, the multiplexed data stream may betransmitted via the one or more networks 124 for provisioning tocomputing devices 116 or via a particular transponder stream via atransponder of a satellite four provisioning to receivers 110. Themultiplexer may create a digital stream of data packets containing thevideo, audio, and entitlement control messages (ECMs), to be transmittedon the transponder data stream. The data stream, which includes videoand/or audio data packets that are not scrambled, may be passed to ascrambling engine, which may use a control word to scramble video oraudio present in a data packet. Some audio and video packets may alsopass through with no scrambling, if desired by the television serviceprovider 102. A control word generator may generate the control wordthat is used by a scrambling engine to scramble the video or audiopresent in the data packet. Control words generated by the control wordgenerator may be passed to a security system, which may be operated bythe television service provider or by a third-party security provider.The control words generated by control word generator may be used bysecurity system to generate an ECM. Each ECM may indicate two controlwords. The control words indicated may be the current control word beingused to scramble video and audio, and the control word that will next beused to scramble video and audio. The security system may output an ECMto the multiplexer for transmission to subscribers' set-top boxes. Eachdata packet, whether it contains audio, video, an ECM, or some otherform of data, may be associated with a particular PID. This PID may beused by the set-top box in combination with a networking informationtable to determine which television channel the data contained withinthe data packet corresponds. Accordingly, the transponder data streamsmay contain scrambled video packet stream and audio packet stream andalso an encrypted ECM packet stream which contains the control wordsnecessary to descramble the scrambled video and audio packets.

In some embodiments, the harvesting engine 236 may be configured toreceive, pull, process, buffer, organize, rank, and/or store adaptablecontent items 176, particularized content objects 177, and/orprogramming content 202. In various embodiments, the television serviceprovider system 102, the television receiver 110, and/or the computingdevice 116 may include one or more applications to facilitate thesubsystem 111 analyzing and consolidating data feeds and/or eventupdates received from various data sources 112. As an example, datafeeds and/or event updates may include, but are not limited to, updates(real-time and/or otherwise) and/or continuous data streams receivedfrom one or more data sources 112, which may include real-time eventsrelated to bookmakers, bookies, sportsbooks, oddsmakers, sports eventinformation, gambling/betting, Twitter® feeds, Instagram® posts,Facebook® updates, and/or the like.

As disclosed above, the adaptable content items 176 may correspond toaudiovisual advertisements particularized to certain products and/orservices. In some embodiments, the advertisements may correspond tocommercials to be presented during commercial breaks of televised eventsof the programming content 202. In some embodiments, the advertisementsmay correspond to commercials or other content to be presented asoverlays or in windows/frames during televised events. In variousembodiments, the content items 176 may include audiovisual contentbroadcast and/or otherwise transmitted by the television serviceprovider 102. In some embodiments, adaptable content items 176 may bepushed by the television service provider 102 to the subsystem 111. Inaddition or in alternative, adaptable content items 176 may be pulled bythe subsystem 111 (e.g., by the harvesting engine 236) from thetelevision service provider 102.

The particularized content objects 177 may correspond to content that isparticularized to certain types of products and/or services and that issourced by one or more of the service provider systems 103. In variousembodiments, the service provider systems 103 may correspond to one ormore sources of data and/or services corresponding to bookmakers,bookies, sportsbooks, oddsmakers, sports information, event information,gambling/betting, social media websites, and/or the like, andparticularized content objects 177 may correspond to the specific dataand/or services sourced by a specific service provider system 103 for aspecific event. For example, the data may correspond to odds informationwith respect to a particular sporting event and a particular outcome ofthe sporting event and/or of certain potential results/actions thatcould occur within the event. The services may, for example, correspondto the bookmaker/sportsbook services offered to facilitate betting withrespect to the sporting event. As disclosed above, the adaptable contentitems 176 and/or the content item objects 177 may correspond to any oneor combination of raw data, unstructured data, structured data,information, and/or content which may include media content, text,documents, files, instructions, code, executable files, images, video,audio, audio video, and/or any other suitable content suitable forembodiments of the present disclosure.

In various embodiments, sets of one or more adaptable content items 176and/or sets of one or more content item objects 177 may be transmittedto the subsystem 111 in batches. For example, sets of one or moreadaptable content items 176 and/or sets of one or more content itemobjects 177 may be transmitted to the subsystem 111 on a periodic orotherwise scheduled basis. The subsystem 111 may store the adaptablecontent items 176 locally and, subsequently select one or more of theadaptable content items 176 when needed for presentation during anupcoming break in the programming content 202 corresponding to an eventand/or when needed for presentation during the programming content 202corresponding to the event based at least in part on the subsystem 111determining specifications of the event, a temporal progression in theevent (e.g., the fourth quarter, the second round, etc.), a state changein the event (e.g., a score change, one team or competitor leading orfalling behind, etc.), and/or the like.

In various embodiments, sets of one or more adaptable content items 176and/or sets of one or more content item objects 177 may be transmittedto the subsystem 111 on an as-needed basis when the subsystem 111 isreceiving programming content 202 corresponding to a certain type (e.g.,a televised sporting event for which sports betting information andservices are available), is scheduled to receive such programmingcontent 202, is predicted to receive programming content 202 based atleast in part on a detected viewing pattern of past viewing of previousprogramming content 202 (e.g., of a certain type of event, at certaintimes, on certain days, etc.), and/or is predicted to receiveprogramming content 202 based at least in part on a detected pattern ofpast viewer responses to content composites for previous programmingcontent 202 of that type. Additionally or alternatively, in someembodiments, sets of one or more adaptable content items 176 and/or setsof one or more content item objects 177 may be selected (e.g., theservice provider system 102) as tailored for particular event viewinghabits, betting patterns, and inferred interests of viewers.

In various embodiments, sets of one or more adaptable content items 176may be selected (e.g., by the service provider system 102) forparticular time periods and may be transmitted to the subsystem 111 withan assignment (e.g., by way of tag data or other metadata) for thedesignated time period. Additionally or alternatively, in someembodiments, sets of one or more adaptable content items 176 may beselected (e.g., by the service provider system 102) for particularchannels and/or television programs and may be transmitted to thesubsystem 111 with an assignment (e.g., by way of tag data or othermetadata) for the designated channels and/or television programs. Thetransmission of the sets of one or more adaptable content items 176 maybe in response to the subsystem 111 pulling the sets of one or moreadaptable content items 176 from the service provider system 102. Forexample, the subsystem 111 may pull adaptable content items 176 based atleast in part on detecting programming content 202 currently beingviewed via a television receiver 110 or computing device 116, detectingprogramming content 202 scheduled to be viewed or recorded, predictingprogramming content 202 of interest to a viewer based on detectedviewing and/or betting patterns, determining upcoming programmingcontent 202 based on electronic programming guide information received,and/or the like.

In a similar manner, sets of one or more content item objects 177 may bepulled from or pushed by one or more service provider systems 103, invarious embodiments using one or more of the various methods disclosed,to the subsystem 111 directly or indirectly (e.g., by way of thetelevision service provider system 102, which may then transmit thecontent item objects 177 to the subsystem 111) for particular timeperiods, with assignments for designated channels and/or televisionprograms. For example, in conjunction with the selection of sets of oneor more adaptable content items 176, sets of one or more content itemobjects 177 that match the one or more adaptable content items 176 maybe pulled from one or more service provider systems 103. In variousexamples, the matching may be based at least in part on specificationsof the event, a temporal progression in the event (e.g., the fourthquarter, the second round, etc.), a state change in the event (e.g., ascore change, one team or competitor leading or falling behind, etc.),and/or the like.

In disclosed embodiments, the television service provider 102 and/or thesubsystem 111 may selectively aggregate content. By way of example, FIG.3 is a simplified illustration of a portion of the content splicingsystem 200 with aggregation and transformation features, in accordancewith disclosed embodiments of the present disclosure. In someembodiments, the subsystem 111 may correspond at least in part to thetelevision service provider 102 and may include one or more datamanagement servers. The subsystem 111 may include one or moreaggregation and/or transformation engines 231, which may correspond tothe content harvesting engine 236 in some embodiments. In variousembodiments, the aggregation and/or transformation engine 231 maycorrespond to an integral engine or separate engines working inconjunction. The aggregation/transformation engines 231 may translate,transform, or otherwise adjust data collected. The aggregation andtransformation engines 231 may provide a pipeline that processes datainput from regulatory data sources, applies rules, transforms the datainto jurisdiction-specific regulatory rules 218, and uses the rules 218to adaptively control content composite creation, the delivery of suchcontent, and interactions with such content.

In various embodiments, the harvesting engine 236 may include orotherwise operate in conjunction with a consolidation engine 233. Theconsolidation engine 233 may process manifold data sets that may, forinstance, come from different sources 112 or the same source 112, forexample, by way of one or more updates to data previously provided by aparticular source 112, and the consolidation engine 233 may consolidatethe data sets to form a composite data set. The consolidation mayinclude organizing, categorizing, qualifying, and/or comparing the setsof information; detecting, identifying, and/or handlingerrors/discrepancies; identifying redundancies; removing redundancies;and/or otherwise processing the data sets. In some embodiments,regulatory objects 178 are consolidated to form set of consolidatedrules 218. The objects 178 may correspond to structured data, text,files, documents, and/or the like specifying conditions, criteria, andrequirements of jurisdiction-specific regulations. In some embodiments,objects 178 are consolidated and transformed into organized, indexed,categorized, and qualified rules, workflows, and/or decision trees. Insome embodiments, the consolidation engine 233 may identify a subset ofdata, regulatory rules, and/or one or more data sources 112 (e.g.,regulatory authority) that are more important than the rest, and mayprocess the subset first. In some embodiments, the consolidation engine233 may follow an order of precedence in consolidating the data, rules,and/or data sources. In some embodiments, the consolidation may includeremoving and/or minimizing redundancy of information and requirements ofrules to form a compact set of composite information, requirements,and/or restrictions for a particular location, a particular type ofevent, a particular type of betting, a particular type ofbookmaker/sportsbook, a particular type of device, and/or the like.

A build engine 234 may build one or more sets of data, content, rules,one or more indexes, one or more workflows, one or more decision trees,and/or one or more files particularized to one or more locations andbased at least in part on selectively aggregated rules 218. In someembodiments, the build engine 234 may build multiple sets that relate toone or more rules, but are tailored for different geolocations,jurisdictions, types of events, types of betting, types ofbookmakers/sportsbooks, and/or the like.

In some embodiments, the aggregation/transformation engine 231 maytranslate the data into understandable data, information, and/orcontent. The transformed data, information, and/or content may bedirected to certain tables, indexes, and/or storages based on one ormore particular rules, geolocations, jurisdictions, types of events,types of betting, types of bookmakers/sportsbooks, and/or the like. Insome embodiments, the selective aggregation, consolidation, and/or feedactions may be performed on an as-needed basis. For example, theselective aggregation, consolidation, and/or feed actions may betriggered when a change to rules is detected consequent to periodicpolling of data source systems 103 for updates to rules and/or comparingnewly harvested information to previously harvested information. In someembodiments, the selective aggregation, consolidation, and/or feedactions may be performed on a periodic basis based on any suitable timeperiod.

The service provider systems 103 may include manifold content sourcesystems 112, including, for example, sources 112 of objects 178corresponding to federal information, state information, localinformation, and/or the like. The harvesting engine 236 may includelogic for implementing content aggregation features in variousembodiments. In some embodiments, the harvesting engine 236 may beconfigured to gather data about rules from one or more service providersystems 103 and/or other data source systems sourcing information (e.g.,government systems) through one or more networks 120. By way of examplewithout limitation, the engine(s) with one or more the processors, mayutilize one or more network interfaces to pull and/or push code fromvarious entities. As disclosed herein, content may be actively gatheredby accessing a repository that corresponds to such entities, and contentcould be gathered by “crawling” the various repositories in someembodiments. Updates for content source systems 112 may be periodicallyfound. Additionally or alternatively, the television service providersystem 102 and/or the subsystem(s) 111 may wait for updates from one ora combination of the content source systems 112. With some embodiments,any one or combination of the content source systems 112 may providenotifications to the television service provider system 102 and/or thesubsystem 112 of data to be transferred, such as updated information notpreviously pulled/pushed to the television service provider system 102and/or the subsystem 112.

Certain embodiments may also include data being pre-loaded and/ordirectly transferred to the television service provider system 102and/or the subsystem 112 (e.g., via a storage medium) in addition to orin lieu of transferring data via a network 120. The harvesting engine236 could handle processing, extracting, formatting, and/or storing incontent storage 222 data including data for code portions. The harvesteddata may then be analyzed to determine one or more attributes of thecode portions. One or more federal information storages may retain anyfederal information suitable for embodiments of this disclosure. One ormore state information storages may retain any federal informationsuitable for embodiments of this disclosure. One or more localinformation storages may retain any federal information suitable forembodiments of this disclosure.

With certain embodiments, the consolidation engine 233 may check datasets and assess each piece of information relating to an aspect (e.g.,jurisdiction, such as a federal, state, country, municipal, etc.) andmay assign a weight to the information according to a score. Anysuitable scoring system may be used. Information may be weightedaccording to the source. For example, objects 178 having a federalsource may preempt information of lower jurisdictions, and may be scoredaccordingly. State information may preempt county information andmunicipality information, and may be scored accordingly. Requirements offederal information may be scored as a baseline. Requirements oflower-level jurisdiction information that conflict with requirements ofhigher-level jurisdiction information may be scored to reflect theconflict and the preemption of the higher-level jurisdictionalrequirements. Requirements of lower-level jurisdiction information thatare complementary and additional to higher-level jurisdictionalrequirements may be scored accordingly. Requirements of lower-leveljurisdiction information that match higher-level jurisdictionalrequirements may be scored accordingly to reflect the match.

In some embodiments, the matching engine 238, which may be included inor may be separate from the consolidation engine 233, may be or includea classification engine configured to classify regulation/code portionsinto at least one category of a set of categories 212 that representclassifications of rules based at least in part on one or more sets ofattributes defined for classifying rules. In various embodiments, theattributes may correspond to any one or combination of keywords,characterizations, code identifiers (e.g., numerical and descriptivesectional headings and subheadings), jurisdiction identifiers, sourceidentifiers (e.g., for the source of regulation portions acquired),regulation hierarchical indicia (e.g., chapter, section, subsection,etc.), and/or the like corresponding to classification bases disclosedherein. For example, information with respect to a particularcode/regulation portion may be analyzed in order to identify one or morecode attributes, and the one or more code attributes may be matched toattributes defined for certain categories 212. The matching engine 238can receive a code portion, identify attributes of the code portion, andmatch the code portion to one or more categories 212 based on categoryinformation retained in storage 222. The code portion may be matched toone or more categories 212 that each represent classifications of rulessharing common attributes. The matching engine 238 may be configured toprocess first information enabling unique identification of a particularregulation portion and/or requirement of the particular regulationportion, process second information about a first location correspondingto the regulation portion, and match the regulation portion and/orrequirement to one or more categories from the set of categories 212. Insome embodiments, one or more taxonomies that map keywords of particularregulation portions to particular categories 212 may be used incorrelating regulation portions with one or more categories 212.Accordingly, certain embodiments may employ keyword analysis of theregulation portions and map the regulation portions to one or morecategories 212 based at least in part on the mapping and keywordsrecognized.

By way of example, the categories 212 may represent categorization ofregulations according to sources. The sources of the regulation couldcorrespond to the regulating authority promulgating the regulation. Thesources could be categorized according to jurisdiction (e.g., federal,state, tribal, and/or local jurisdictions). Such categories 212 could beranked according to precedence (e.g., federal jurisdiction takingprecedence over lower-level jurisdictions, state over more local, etc.).The regulation portion could be categorized according to location, forexample, a state, tribal nation, county, and/or municipality to whichthe regulation portion applies. In some cases, a location to which theregulation portion applies may be determined at least in part by theauthority promulgating the regulation portion. In addition or inalternative, a location to which the regulation applies may bedetermined at least in part by inferring the location from keywordanalysis of the regulation and/or a larger body of regulations includingthe particular regulation. The regulation could be linked to one or morelocation identifiers (e.g., states, county, municipality, and/or zipcode identifiers; geo coordinates corresponding to the location; and/orthe like). In some embodiments, regulations may be assigned codingidentifiers and may be linked to one or more documents, collections,files, fields, database structure/elements, or other forms ofassociating information. In some embodiments, the coding identifiersassigned to regulations may be indexed with one or more indexes thatcould include fields for one or more of: coding identifiers; locationidentifiers; descriptive information associated with each codingidentifiers and corresponding regulation(s); ruleidentifier(s)/pointer(s) for each rule associated with each codingidentifiers and/or corresponding regulation(s); and/or the like.

The categorization 212 of the harvested regulations and updatedregulations may be used to create various sets of rules 218 governingthe creation and provisioning of particularized content composites 180.The various sets of rules 218 may govern the creation and provisioningof particularized content composites 180 as a function of a location ofa particular receiver 110 and/or device 116. Hence, different sets ofrules 218 may apply to different locations.

A subset of the rules 218 may be the same for a subset of geolocations.For example, in some locations, the particularized content composites180 may be prohibited explicitly by regulation or implicitly byregulation because related activities are prohibited. For suchlocations, the system 111 may not create and provision any contentcomposite 180, may provide an alternative content item in lieu of acontent composite 180, and/or may create and provision a particularizedcontent composite 180 with a particularized content object 177 that ispermissible as not being explicitly and implicitly prohibited by thelocation-pertinent regulation. As another example, a subset ofgeolocations may fall under the same jurisdictions and therefore havethe same subset of rules 218 applicable by the subsystem 111. In othercases, a subset of geolocations may be in differing jurisdictions butmay still have the same subset of rules 218 applicable by the subsystem111.

Various sets of rules 218 may provide for various types of restrictionsand/or specifications on creating and/or provisioning content composites180. In addition to geolocation restrictions/specifications, the varioustypes of restrictions and/or specifications may include timerestrictions, such as limits on a time of day when content composites180 may be presented, limits on time in advance particular event (e.g.,days, hours, etc.) and/or portion thereof (e.g., round, quarter, period,etc.) ahead of which content composites 180 may be presented, and thelike. Additionally or alternatively, the various types of restrictionsand/or specifications may include restrictions on and/or specificationsof types of events (e.g., football, soccer, martial arts, types ofracing, etc.) for which content composites 180 may or may not bepresented and the manner in which content composites 180 may bepresented for the different types of events. In some instances, thenumber and/or frequency of composite 180 presentation may be limited ona per-event basis. Further, the type of betting (e.g., the actionssubject to wager) may be restricted by the rules 218 in various ways,depending on the location. Thus, provisioning of content composites 180may be further differentiated according to event type, with time, place,and/or manner restrictions/specifications contingent on event type.Restrictions on and/or specifications of the manner in which contentcomposites 180 may be presented may include differentiating types ofdevices (e.g., smart phone versus laptop computer, laptop computerversus television receiver, etc.) which will display the contentcomposites 180.

To facilitate geo-discrimination to differentiate which sets of rules218 apply to a given content provisioning instance with respect to anevent, disclosed embodiments may provide for capturing and analyzinglocation data 179 for the receiver 110 and/or device 116 to determine acurrent location of the receiver 110 and/or device 116. Location data179 may be captured to facilitate geo-sensitive adaptive contentsplicing adaptive content splicing with respect to content 202corresponding to a televised event as a function of a location detectedfor the receiver 110 and/or device 116 that receives the content and isto cause display of content composites 180 in conjunction with thecontent. In various embodiments, the matching engine 238 may include alocation correlation engine that may correlate location data 179 to aset of one or more zip codes (or other postal codes) and a correspondingrule set identifier for a set of one or more rules 218 mapped to the setof one or more zip codes (or other postal codes) via identifiers keyedwith one or more tables and/or indexes.

In various embodiments, location data may be determined by televisionreceivers 110 and/or devices 116, and such data may be sent to thesystem 102. The television receivers 110 and/or devices 116 may, in someembodiments, have location detection capabilities based at least in parton location data provided by way of device GPS capabilities, Wi-Fi,cellular, other access points, subscriber/account information, and/orthe like techniques for determining a current location of the respectivereceiver 110 and/or device 116, and corresponding location data 179 maybe transmitted to the system 102. In some embodiments, the system 102may gather the location data 179. In some embodiments, where thelocation data 179 does not explicitly indicate a geolocation, the system102 may determine geo-locations by cross-referencing subscriber/accountidentifiers with stored geolocation data associated withsubscribers/accounts.

In some embodiments, the receiver 110 and/or device 116 may include atleast one antenna for wireless data transfer to communicate through acellular network, a wireless provider network, and/or a mobile operatornetwork, such as GSM, for example without limitation, to send andreceive Short Message Service (SMS) messages or UnstructuredSupplementary Service Data (USSD) messages. The antenna may include acellular antenna (e.g., for sending and receiving cellular voice anddata communication, such as through a network such as a 3G, 4G, or 5Gnetwork). In addition, the receiver 110 and/or device 116 may includeone or more interfaces in addition to the antenna, e.g., a wirelessinterface coupled to an antenna. The receiver 110 and/or device 116 mayinclude one or more communications interfaces that can provide a nearfield communication interface (e.g., contactless interface, Bluetooth,optical interface, etc.) and/or wireless communications interfacescapable of communicating through a cellular network, such as GSM, orthrough Wi-Fi, such as with a wireless local area network (WLAN).Accordingly, the receiver 110 and/or device 116 may include may becapable of transmitting and receiving information wirelessly throughboth short range, radio frequency (RF) and cellular and Wi-Ficonnections.

Additionally, in some embodiments, the receiver 110 and/or device 116may be capable of communicating with a Global Positioning System (GPS)in order to determine to location of the respective receiver 110 and/ordevice 116. The antenna may be a GPS receiver or otherwise include a GPSreceiver. In various embodiments, communication with the receiver 110and/or device 116 may be conducted with a single antenna configured formultiple purposes (e.g., cellular, transactions, GPS, etc.), or withfurther interfaces (e.g., three, four, or more separate interfaces). Insome embodiments, an application installed on the receiver 110 and/ordevice 116 may cooperate with the system 102 to facilitate tracking oflocations of the receiver 110 and/or device 116. For example, thereceiver 110 and/or device 116 may transmit location data 179 to anysuitable backend system component. The location data 179 may be acombination of data based on one or a combination of GPS, Wi-Fi,cellular, device sensor(s) such as a barometric sensor or accelerometer,RFID device signals, and/or other techniques for determining a currentlocation of the receiver 110 and/or device 116.

The receiver 110 and/or device 116 may access the one or more networks120 through one or more wireless links to one or more access points. Theaccess points may be of any suitable type or types. For example, anaccess point may be a cellular base station, an access point forwireless local area network (e.g., a Wi-Fi access point), an accesspoint for wireless personal area network (e.g., a Bluetooth accesspoint), etc. The access point may connect the receiver 110 and/or device116 to the one or more networks 120, which may include the Internet, anintranet, a local area network, a public switched telephone network(PSTN), private communication networks, etc. In some embodiments, accesspoint(s) may be used in obtaining location data 179 for the receiver 110and/or device 116.

FIG. 4 is a simplified illustration of a metadata augmentation engine240, in accordance with disclosed embodiments of the present disclosure.In various embodiments, the metadata augmentation engine 240 may beincluded in the subsystem 111 or may be separate from the subsystem 111.The metadata augmentation engine 240 may, in some embodiments, beincluded in the television service provider system 102. The metadataaugmentation engine 240 may include a metadata handler 208 that maygenerate metadata 210 (e.g., one or more tags 210) corresponding toidentifiers, attributes, characteristics, and/or categories ofprogramming content 202, adaptable content items 176, and/orparticularized content objects 177.

In various embodiments, the metadata 210 may be inserted into the outputprogramming content 202, output adaptable content items 176, and/oroutput particularized content objects 177. In some embodiments, the oneor more tags 210 may not be inserted into the programming content 202,adaptable content items 176, and/or particularized content objects 177but may be sent with the output programming content 202, outputadaptable content items 176, and/or output particularized contentobjects 177. For example, metadata augmentation engine 240 may assignpacket identifiers to identify data of the content that is to betransmitted as part of a data stream to a receiver 110 and/or device 116and that is to be associated with one or more tags. Accordingly, thecontent splicing subsystem 111 may output one or a combination ofmetadata-augmented programming content 202-1, metadata-augmented contentitems 176-1, and/or metadata-augmented content objects 177-1. In someembodiments, one or a combination of metadata-augmented programmingcontent 202-1, metadata-augmented content items 176-1, and/ormetadata-augmented content objects 177-1 may be stored at leasttemporarily in one or more repositories 222. In some embodiments, tagdata may be stored at least temporarily in one or more repositories 222.

Data transmitted as part of a data stream to a television receiver 110and/or device 116 may be packetized and assigned packet identifiers. Aparticular packet identifier may be associated with data packets relatedto tags for particular segments of metadata-augmented programmingcontent 202-1, metadata-augmented content items 176-1, and/ormetadata-augmented content objects 177-1.

The content matching engine 238 may identify a televised event in theprogramming content 202 and may identify one or more correspondingidentifiers, attributes, characteristics, and/or categories ofprogramming content 202, adaptable content items 176, and/orparticularized content objects 177 of one or more adaptable contentitems 176 and/or one or more particularized content objects 177. Basedat least in part on such identification, the metadata augmentationengine 240 may create metadata 210, which, in some embodiments, maycorrespond to tag data. Hence, the metadata augmentation engine 240 mayprocess programming content 202, adaptable content items 176, and/orparticularized content objects 177 and provide tagged programmingcontent 202, tagged adaptable content items 176, and/or taggedparticularized content objects 177.

Tag data may include an indication of a period of time (or other measureof time, e.g., a number of frames), a start frame, an end frame, and/orthe like. Tag data may include or otherwise be associated with a tagidentifier and may include event, attribute, characteristic, and/orcategory identifiers. For example, the metadata for the televised eventmay identify the particular event (e.g., any suitable identifier for agame, match, competition, and/or the like). The metadata may furtheridentify one or more attributes of the particular event (e.g., anysuitable identifier for the competitors, the location of the event,and/or the like). In some embodiments, at least a portion of themetadata augmentation may be performed at the television serviceprovider system 102 such that tagged programming content 202 is providedto the receivers 110 and/or devices 116. Subsequently, the receivers 110and/or devices 116 may identify particular events responding to theprogramming content 202 and may identify attributes of the particularevents, for example, by processing the metadata of the programmingcontent 202.

The metadata for adaptable content items 176 may, for example, identifythe adaptable content items 176 as being adaptable with any suitableidentifier, such as a flag, field value, etc. Additionally oralternatively, the metadata for the adaptable content items 176 mayidentify that the adaptable content items 176 are designated for acertain event or category of events with any suitable identifier. Themetadata for the adaptable content items 176 may further identify one ormore attributes of the particular event (e.g., any suitable identifierfor the competitors, the location of the event, a temporal attributesuch as a time of the event or a progression of the event, and/or thelike). Additionally or alternatively, the metadata for the adaptablecontent items 176 may identify transition points, hooks, frames,windows, other portions designated for overlays, and/or the like formerging with content objects 177 such that content from the contentobjects 177 is merged at the transition points, hooks, frames, windows,other portions designated for overlays, and/or the like.

Metadata-augmented adaptable content items 176 may be provided by theservice provider system 102 to the receivers 110 and/or devices 116,after which the receivers 110 and/or devices 116, each having at least aportion of the content splicing subsystems 111, may process and use themetadata to facilitate matching adaptable content items 176 withcorresponding televised events of the programming content 202. Likewise,the receivers 110 and/or devices 116 may process and use the metadata tofacilitate matching adaptable content items 176 with correspondingcontent objects 177 and then creating content composites 180 therefrom.Thus, the metadata may facilitate the receivers 110 and/or devices 116appropriately providing corresponding content composites 180 for displaywith appropriate placement with respect to televised events atcommercial breaks and/or during event presentation.

In a similar manner, metadata-augmented content objects 177 may beprovided by the service provider system 102 to the receivers 110 and/ordevices 116. The metadata for adaptable content objects 177 may, forexample, identify an identifier of the particular event (e.g., anysuitable identifier for a game, match, competition, and/or the like).The metadata for the content objects 177 may further identify fields andcontent for one or more attributes of the particular event, such as anysuitable identifier for the competitors, the location of the event, atemporal attribute such as a time of the event or a progression of theevent, performance metrics of one or more competitors in the event(e.g., possession time, attempts, hits, strikes, takedowns,interceptions, completions, baskets, assists, fouls, etc.), a statechange in the event (e.g., a score change, one team or competitorleading or falling behind, etc.), odds information with respect to aparticular sporting event and a particular outcome of the sporting eventand/or of certain potential results/actions that could occur within theevent, URLs and hyperlinks to betting platforms and websites and/orsites for further information, and/or the like. In some embodiments, atleast a portion of the metadata augmentation may be performed at theservice provider system 102 and/or the service provider system 103 suchthat tagged content objects 177 are provided to the receivers 110 and/ordevices 116 from the systems 102 and/or 103. Subsequently, the receivers110 and/or devices 116 may process and use the metadata to facilitatematching adaptable content items 176 with corresponding content objects177 and then creating content composites 180 therefrom. Thus, themetadata may facilitate the receivers 110 and/or devices 116 matchingadaptable content items 176 with corresponding content objects 177 andthen creating content composites 180. Alternatively, the receivers 110and/or devices 116, having at least a portion of the content splicingsubsystem 111, may process the content objects 177 in the form in whichthey are received (e.g., directly from a service provider 103) and,based on such processing, may match the content objects 177 to aparticular event and/or may identify other attributes of the contentobjects 177 without the content objects 177 being received as augmentedwith metadata. In any case, in some embodiments, the receivers 110and/or devices 116, each having at least a portion of the contentsplicing subsystems 111, may create the content composites 180. Yet, asanother alternative, the service provider 102, having at least a portionof the content splicing subsystem 111, may create the content composites180 and transmit the content composites 180 to the receivers 110 and/ordevices 116.

Referring again more particularly to FIG. 2, the matching engine 238 maybe configured to match adaptable content items 176 to segments ofprogramming content 202 based at least in part on metadata at a serviceprovider system 102 side or at a client-side television receiver 110and/or device 116, in accordance with various embodiments. For example,metadata may be extracted when or before a given segment of programmingcontent 202-1 is to be output for display and before a transition point.In some embodiments, the matching engine 238 may read the metadatamapped to the segment and perform a search of the repositories 222 forone or more adaptable content items 176 that have metadata matching theextracted metadata with respect to one or more of event identification,event category identification, and/or temporal identification, with thehighest preference given to the adaptable content item 176 that hasmetadata most closely matching the metadata of the previous segment.Alternatively, the matching engine 238 may read the metadata mapped tothe segment and pull one or more adaptable content items 176 from theservice provider system 102. In so doing, the subsystem 111 may transmitat least a portion of the metadata of the programming content 202 to theservice provider system 102 in order to facilitate matching theextracted metadata with one or more adaptable content items 176 withrespect to one or more of event identification, event categoryidentification, and/or temporal identification. Consequently, theservice provider system 102 may transmit one or more matching adaptablecontent items 176 to the subsystem 111, which may be integrated with areceiver 110 and/or device 116. Some embodiments may include thesubsystem 111 configured to perform a search of the repositories 222 forone or more adaptable content items 176 that have metadata matching theextracted metadata in addition to pulling one or more adaptable contentitems 176 from the service provider system 102. For example, thesubsystem 111 may first perform a search of the repositories 222 for anymatching adaptable content items 176 and then only pull one or moreadaptable content items 176 from the service provider system 102 when noadaptable content items 176 are found in the search of the repositories222 that match the extracted metadata with a sufficient match score thatindicates a level of correlation satisfying a correlation threshold.Accordingly, certain embodiments may facilitate matching of adaptablecontent items 176 to segments of programming content 202 based at leastin part on metadata.

In a similar manner, the matching engine 238 may be configured to matchparticularized content objects 177 to one or both of adaptable contentitems 176 and segments of programming content 202 based at least in parton metadata at a service provider system 102 side or at a client-sidetelevision receiver 110 and/or device 116, in accordance with variousembodiments. For example, the metadata extracted and read when or beforea given segment of programming content 202-1 is to be output for displayand before a transition point may be mapped to the segment, and, in someembodiments, the matching engine 238 may and perform a search of therepositories 222 for one or more content objects 177 that have metadatamatching the extracted metadata with respect to one or more of eventidentification and, in some instances, temporal identification, with thehighest preference given to the adaptable content item 176 that hasmetadata most closely matching the metadata of the previous segment. Insuch cases where the repositories 222 are searched for one or morecontent objects 177, the one or more content objects 177 may have beenpreviously transmitted to the subsystem 111 directly from one or moreservice provider systems 103 or indirectly from one or more serviceprovider systems 103 by way of the service provider system 102. Suchcontent objects 177 may include temporal identification indicating atime for which content corresponding to the object 177 remains ineffect. For example, each content object 177 may comprise content forwhich an expiration is specified (e.g., with one or more of time, date,duration, etc.). Accordingly, the matching engine 238 may perform astaleness check by examining the metadata of any such content objects177 retrieved from the repositories 222 to determine whether the contentobjects 177 have expired with respect to the current time and date.

Alternatively, the matching engine 238 may read the metadata mapped tothe segment and pull one or more content objects 177 from the serviceprovider system 102 and/or one or more service provider systems 103. Inso doing, the subsystem 111 may transmit at least a portion of themetadata of the programming content 202 to the service provider system102 and/or one or more service provider systems 103 in order tofacilitate matching the extracted metadata with one or more contentobjects 177 with respect to one or more of event identification, eventcategory identification, and/or temporal identification. Consequently,the service provider system 102 and/or one or more service providersystems 103 may transmit one or more matching content objects 177 to thesubsystem 111. Additionally or alternatively, in some embodiments, thesubsystem 111 first obtain one or more matching adaptable content items176, then read metadata from the one or more matching adaptable contentitems 176, and transmit at least a portion of the metadata to theservice provider system 102 and/or one or more service provider systems103 in order to facilitate matching the metadata with one or morecontent objects 177.

Some embodiments may include the subsystem 111 being configured toperform a search of the repositories 222 for one or more content objects177 that have metadata matching the metadata of one or both of adaptablecontent items 176 and the segment of programming content 202 in additionto pulling one or more content objects 177 from the service providersystems 102 and/or 103. For example, the subsystem 111 may first performa search of the repositories 222 for any matching content objects 177and then only pull one or more content objects 177 from the serviceprovider systems 102 and/or 103 when no non-expired content objects 177are found in the search of the repositories 222 that match the metadatawith a sufficient match score that indicates a level of correlationsatisfying a correlation threshold. In some embodiments, the subsystem111 may first attempt to pull one or more content objects 177 from theservice provider system 102 and, in the case that no matchingnon-expired content objects 177 are successfully pulled from the serviceprovider system 102 within a time threshold after the initial request,then pull one or more content objects 177 from one or more serviceprovider systems 103. Likewise, the subsystem 111 may attempt to pullone or more content objects 177 from a first set of one or more serviceprovider systems 103 and, in the case that no matching content objects177 are successfully pulled from the first set of one or more serviceprovider system 103 within a time threshold after the initial request,then pull one or more content objects 177 from a second set of one ormore service provider systems 103. In some embodiments, the subsystem111 may implement all three of the aforementioned stages of pullingcontent objects 177 from the service provider system 102, then the firstset of one or more service provider systems 103, and then a second setof one or more service provider systems 103. In such embodiments, thetime thresholds may be different for each stage, e.g., decreasing orincreasing in time. Additionally, the size of the selected sets ofservice provider systems 103 may be different for each stage, e.g.,decreasing or increasing in size. Accordingly, various embodiments mayfacilitate matching of particularized content objects 177 to segments ofprogramming content 202 and/or adaptable content items 176 based atleast in part on metadata.

The matching engine 238 may take the identified characteristics of agiven segment of programming content 202 as cues to retrieve one or morecorresponding adaptable content items 176 and one or more contentobjects 177 for the content splicing engine 242 to output one or morecontent composites 180 for presentation after the segment of programmingcontent 202 (e.g., at a commercial break) or during the segment ofprogramming content 202 (e.g., as an overlay, in a side window/frame,etc.) to match the identified characteristics of the programming content202. According to some embodiments, the matching engine 238 may employone or more artificial intelligence algorithms to identifycharacteristic patterns in the programming content 202 which maycorrespond to triggers for intra-event creation of composites 180 forpresentation at an upcoming break or during the event.

As one example case out of many possibilities, say a state change in atelevised event of programming content 202 occurs (e.g., a score change,one team or competitor leading or falling behind, a takedown, a foul,etc.) and/or temporal progression benchmark (e.g., the fourth quarter,the second round, etc.) is reached. The subsystem 111 may detect thestate change and, in response, initiate creation of composites 180 forpresentation at an upcoming break or during the event. Accordingly, thedialogue may trigger composite 180 creation and presentation so that thecomposite 180 may be dynamically inserted in the content stream within ashort time (e.g., substantially, seconds, within a minute, withenvironments, etc.) after the state change. In various embodiments, thesubsystem 111 may detect the state change the way of keyword recognitionof a dialogue from an announcer (e.g., detecting words such astouchdown, goal, takedown, foul, minutes on the clock, etc.), suddenchanges in crowd noise, and/or image recognition (e.g., detectinggraphics displayed with a televised event such as a scoreboard,streaming tickers or overlays typically positioned and/or scrollingacross a portion of the display area, etc.).

To facilitate audio recognition, the content splicing subsystem 111(e.g., by way of the matching engine 238) may be configured to detectone or more audio characteristics in adaptable programming content 202.In some embodiments, the matching engine 238 may include an audioanalyzer and handling module to facilitate that detection. By way ofexample, the matching engine 238 may detect one or more audiocharacteristics in programming content 202 by way of any one orcombination of analyzing closed captioning information, analyzing audio,applying voice recognition, acoustic spectrum analysis, comparison toacoustic profiles for types of events, and/or the like.

Some embodiments of the content splicing subsystem 111 may storeacoustic profiles mapped to types of programming content 202 andcorresponding state changes in the processed content repository. Eachacoustic profile may specify one or more selected values of acousticmetrics as distinctive markings and/or acoustic categories 214 ascharacteristics of the types of programming content 202 andcorresponding state changes. In various embodiments, the matching engine238 may analyze the audio tracks metadata track, and/or close captioninginformation to identify dialogue as distinctive markings of statechanges. The matching engine 238 may identify one or more keywordsand/or expressions in the dialogue as a dialogue impression for thepurposes of characterizing the sample and identifying state changes. Thematching engine 238 may compile the keywords and/or expressions of thesample and retain the keywords and/or expressions and correspondingstate changes in the dialogue impression. In some cases, the matchingengine 238 may correlate the dialogue impression to one or more dialoguecategories 212 for similar dialogue impressions and corresponding statechanges. In various embodiments, the correlation may be based at leastin part on matching selected keywords and/or expressions to identicaland/or similar keywords and/or expressions specified for certaindialogue categories 212. The dialogue categories 212 may includecategorizations of concept, keyword, expression, and/or the like mappedto corresponding state changes.

Based at least in part on the dialogue impression, the matching engine238 may create a dialogue profile for a given segment and/or type ofprogramming content 202 and corresponding state changes. The dialogueprofile may be retained in any suitable form, such as a file, a list,etc. The content splicing subsystem 111 may store dialogue profilesmapped to segments of programming content 202 and corresponding statechanges in the processed content repository. Each dialogue profile mayspecify one or more selected keywords and/or expressions as distinctivemarkings and/or dialogue categories 212 as characteristics of thesegment and/or type of programming content 202 and corresponding statechanges.

To facilitate image recognition, some embodiments of the contentsplicing subsystem 111 (e.g., by way of the matching engine 238) may beconfigured to detect one or more color characteristics in programmingcontent 202, which may include any suitable color characteristic thatmay be measured recognize alphanumerical images corresponding to suchstate changes. In some embodiments, the matching engine 238 may includean image analyzer and handling module to facilitate that detection. Byway of example, the matching engine 238 may detect one or more colorcharacteristics in programming content 202 by way of any one orcombination of pixel identification, detecting color component values,detecting color codes, and/or the like. Some embodiments may sample onlyportions of images, such as only part of a frame (which could, forexample, be specified by identification of pixel coordinates and rangesthereof to define areas of interest). Some embodiments may sample only acentral portion of a frame. Other embodiments may only sample anon-central portion, such as a border portion of a frame. Someembodiments may start with one portion of a frame and only sample tountil a state change is recognized.

The matching engine 238 may perform correlation based at least in parton correlation rules 218. The matching engine 238 may correlate segmentsof programming content 202 to state changes based at least in part onone or a combination of such characteristics. In some embodiments, thecorrelation may be based at least in part on the color profiles,acoustic profiles, and/or dialogue profiles of types and/or segments ofprogramming content 202. In some embodiments, the correlation may bebased at least in part on color, dialogue, and/or acoustic categories212.

The correlation rules 218 may include correlation criteria that couldinclude keywords identified by any one or combination of words, wordstems, phrase, word groupings, and/or like keyword information. Thecorrelation criteria could include weightings assigned to dialoguespecifications. Hence, within each dialogue bucket, a keyword could beassigned a weight according to its significance. By way of example, moresignificant keywords could be assigned a greater weight than stop words.Such buckets could be implemented in any suitable manner, includinglists, tables, matrices, and/or the like. And within a bucket,characteristics and/or keywords could be organized in a rank orderand/or any hierarchical structure according to weight. Some embodimentsmay have characteristics and/or keywords organized according to decisiontree, with contingencies so that only certain combinations ofcharacteristics and/or keywords may be considered. For example, certaincharacteristics and/or keywords could only have significance if used inconjunction with other keywords, and/or not in conjunction with others.

In some embodiments, the matching engine 238 may employ a scoring systemto quantify correlations with a numerical expression, for example, amatch score, with higher scores being assigned to higher correlations ofsegments of programming content 202 with state changes. Higher scoresmay be assigned for greater extents of matching. For example, a match ofthree dialogue cues or dialogue categories may be assigned a higherscore than a match of only one top dialogue cue and/or dialoguecategory. As another example, an exact match of words, expressions,and/or dialogue categories may be assigned a higher score than acomplimentary match (e.g., where absent an exact match, a word,expression, and/or dialogue category is defined as a complement toanother a word, expression, and/or dialogue category).

Further, the matching engine 238 may correlate the state changes tocorresponding adaptable content items 176 that the subsystem 111 hasstored locally to identify one or more of which that are particularizedto some extent to the types of state changes detected. In someembodiments, a set of adaptable content items 176 may be rankedaccording to correlation such that the strongest matching content item176 is ranked highest, and the ranked set may be selected for composite180 creation in the ranked order consequent to the matched segment ofprogramming content 202.

As disclosed herein, the subsystem 111 may determine that theprogramming content 202 corresponds to a televised event for whichcontent composites 180 creation is an option. The subsystem 111 maydetect a location corresponding to the computing device 116 and thereceiver 111, and may determine from rules 218 whether the provisioningof content composites 180 of certain type are prohibited for thelocation. In the case where the subsystem 111 determines that there isno prohibition for the location, the subsystem 111 may determine a setof the rules 218 that govern timing restrictions and specifications,event type restrictions and specifications, place and mannerrestrictions and specifications, and types of adaptations of theadaptable content items 176 with the particularized content objects 177to create the composites 180. Various sets of rules 218 may provide forvarious types of adaptations of the adaptable content items 176 with theparticularized content objects 177, and the subsystem 111 may determinewhich set of rules 218 apply to a given receiver 110 and/or device 116as a function of the location of the receiver 110 and/or device 116.

The place and manner restrictions and specifications of the geo-specificrules 218 may govern how composites are provisioned with respect toprogramming content 202 (e.g., as a commercial, as a real-time pop-up,as a real-time overlay, as an inset frame, and/or like), which may be afunction of the type of event and/or the type of end-user device. Forexample, a set of rules 218 may specify that composites 180 may only beprovided during commercial breaks of televised event. Another set ofrules 218 may specify that composites 180 may be provided as overlays,frames, and/or pop-ups during the televised event. In such cases, therules 218 may require the user opt in and request such overlays, frames,and/or pop-ups during presentation of the televised event. Accordingly,one or more user-selectable options may be presented to the user via thereceiver 110 and/or device 116 to allow request overlays, frames, and/orpop-ups during presentation of the televised event. Such user-selectableoptions may be provided with composites 180 that are presented andduring commercial breaks. Thus, contingent upon user selection of theoptions, presentation of composites 180 may transition to overlays,frames, and/or pop-ups during presentation of the televised event.Likewise, one or more user-selectable options may be presented to theuser via the receiver 110 and/or device 116 to prohibit contentcomposite 180 provisioning. Upon user selection of such prohibition, thesubsystem 111 may present alternative content items in lieu of contentcomposites 180 during commercial breaks.

In like manner, one or more user-selectable options may be presented tothe user via the receiver 110 and/or device 116 to allow contentcomposite 180 provisioning to a secondary device 116 concurrently withthe presentation of the televised event. Such provisioning to asecondary device 116 may be provided by way of one or combination ofapplication installed on the secondary device 116, communications fromthe receiver 110, communications from the service provider system 102, anear field communication interface (e.g., contactless interface,Bluetooth, optical interface, etc.), wireless communications interfacescapable of communicating through a cellular data network, or throughWi-Fi, such as with a wireless local area network (WLAN), and/or thenetwork 120. By way of example, a composite 180 may be presented via atelevision receiver 110 on a display 160 with one or moreuser-selectable options that allow redirection of composites 180 to asecondary device 116 consequent to user selection.

The redirection of composites 180 to the secondary device 116 mayinclude options to cast the televised event from the receiver 110 to thesecondary device 116 and/or the composites 180. To facilitate such amode of operation, various embodiments may include the receiver 110and/or the device 116 incorporating at least portions of the subsystem111 provide various features.

According to one option, the secondary device 116 may receive the samecontent, including composites 180 as commercial segments and/oroverlays, being displayed on the display device 160 with simulcasting tothe secondary device 116 so that the secondary device 116 need onlydisplay the augmented content. According to another option, thetelevision receiver 110 may provide the programming content to thedisplay device 160, and the secondary device 116 may receive theprogramming content and splice composites 180 into the content displayedwith the device 116. In various embodiments, the device 116 may receivethe composites 180 for splicing from the receiver 110, may receive thecomposites 180 for splicing from the service provider system 102, and/ormay receive adaptable content items 176 and content objects 177 from thereceiver 110 and/or the system 102 in order that the device 116 maycreate provision composites 180 therefrom. In some modes of operation,the television receiver 110 may present alternative content items withthe display device 160 in lieu of content composites 180, while thecontent composites may be shunted to the secondary device 116. Thus, thesecondary device 116 may receive composites 180 that would otherwise bedisplayed on the display device 160. In some embodiments and options,the receiver 110 may not cast to the televised event, but the device 116may present composites 180 without the televised event. For example,according to some options, an application for the device 116 may bedownloaded, installed, and initiated to facilitate content provisioningon the device 116 and interaction with one or a combination of thereceiver 110, system 102, and/or one or more systems 103. Accordingly,various embodiments may provide various user-selectable options fortransitioning from just viewing a televised event to displaying andinteracting with composites 180 and service provider systems 103 via asecondary device 116, while a televised event corresponding to thecomposites 180 is being displayed on another device such as displaydevice 160 the receiver 110.

In addition, in disclosed embodiments may provide for multicast modesresponding composite 180 features. The television receiver 110 mayprovide multicasting of a plurality of televised events (e.g., frommultiple channels, sites, etc.) simultaneously. The plurality oftelevised events may be presented on the display device 160 plurality oftiles or other segments of the display device 160, where each tile orother segment is dedicated to a particular televised event. In thatmanner, the viewer may view multiple televised events simultaneouslywith the same screen. In addition or in alternative, the plurality oftelevised events may be presented on a plurality of display devices 160(e.g., in a sports bar context). In that manner, multiple televisedevents may be simultaneously presented with multiple devices 160, whereeach display device 160 is dedicated to a single televised event ormultiple televised events, depending on the mode selected. Further inaddition or in alternative, multiple televised events may besimultaneously presented in conjunction with casting to a computingdevice 116 such that the device 116 may simultaneously present aretelevised events that are different from one or more televised eventsdisplayed with one or more display devices 160. In such multicast modes,the composite 180 features may include identifying state changes in oneor more events as disclosed herein and highlighting in any suitablegraphical and/or audio manner the televised event on of the plurality oftelevised events where the state change is detected and one or morecomposites 180 are about to be provided. For example, the frame/segmentcorresponding to the televised event may be highlighted one or morecolors and/or may be increased in size relative to otherframes/segments. Further, the audio for the particular frame/segment maybe turned on or increased so as to draw attention to the particulartelevised event where the state change occurred and the composite 180 isabout to be presented. As another example, some embodiments may causesuch graphical and/or audio highlighting with the device 116 and/or mayprovide the composite 180 to the device 116. Advantageously, withembodiments disclosed further herein, particular types of state changesand events may be matched to particular viewers or patterns so thatnotifications and composites 180 with respect to particular statechanges that the particular viewers have demonstrated interest in may betargeted to the particular viewers. Accordingly, notifications andcomposites 180 may be tailored to an individual viewer that may beutilizing a device 116 in a multicast or sports bar mode context.

In accordance with the geo-specific rules 218, the subsystem 111 maydetect a trigger for composite 180 creation that corresponds to a needfor presentation of one or more composites 180 during an upcoming breakin the programming content 202 corresponding to an event and/or duringthe presentation programming content 202 corresponding to the event.Detecting a trigger may include determining timing specifications of theevent and a temporal progression in the event (e.g., the fourth quarter,the second round, etc.), detecting a state change in the event (e.g., ascore change, one team or competitor leading or falling behind, etc.),and/or the like.

When the subsystem 111 detects a trigger, the subsystem 111 may receiveand/or select from one or more adaptable content items 176 provided bythe system 102 as matching particular segments of the televised eventand one or more content objects 177 to generate and output for display,utilizing the content splicing engine 242, one or more composites 180 todisplay as a commercial during a programming break after a particularsegment or as an intra-program overlay, frame, window, pop-up, and/orthe like presented concurrently with the televised event. For example, acontent object 177 may include text, one or more images, links, URLs,buttons, other user interface elements, and/or the like which thecontent splicing engine 242 may aggregate, process, format, crop,rescale, and/or otherwise prepare and include in composites 180 forinsertion into the content stream for output with the programmingcontent 202 and/or during breaks of the programming content 202. By wayof example, a content composite 180 may include a combination ofgraphics, video, audio, and/or one or more links along with the messagesuch as: “The Broncos are up 21-7 at halftime—check out the latestodds,” “Ohio State is up 35-3, place a bet on the second half of thegame,” or “Think Tennessee can come back? The current odds are 7:1.”Thus, the content splicing engine 242 may identify content portions foraugmentation by processing the content object 177, reading the object177 or certain portions thereof, and determine portions for augmentationin video segments. In some embodiments, portions of images and/or framesof the adaptable content item 176 may be overwritten with capturedcontent from the content object 177.

The content splicing engine 242 may identify one or more portions ofadaptable content item 176 to be augmented based at least in part oncontent object 177, which may, in various embodiments, be identified byimage analysis and/or analysis of tag data that defines one or moreareas within frames that correspond to certain portions representedwithin the frames for augmentation. As disclosed herein, such tag datacould define the area of interest in any suitable way in variousembodiments which could be by way of any one or combination of mattes,masks, pixel identification (which could, for example, includeidentification of pixel coordinates and ranges thereof to define areasof interest), pixel color component characteristics such as colorcomponent values, overlays, and/or the like, allowing for correlation tothe area to be augmented in any suitable way. In some embodiments, aprocessor (such as a main processor, a core processor, digital signalprocessor, and/or like) may take a definition of the augmentation areawith respect to one or more reference frames and may performauto-correlation of related images in a video stream to identify/definethe augmentation areas in other frames of the video sequence thatrepresent the portion to be augmented. Image characteristics (e.g.,color, brightness, etc.) of the area of interest with respect to thereference frame(s) could be measured, quantified, and/or otherwiseidentified, and matched with measured image characteristics of the otherframes to define the area to be augmented in multiple frames in animage-changing sequence. Accordingly, certain embodiments may allow forhandling the complexity of multiple on-screen options by differentiatingparticular areas in dynamic, image-changing content.

The user-selectable options presented with the composite 180 may allowfor taking actions, such as selecting one or more URLs and/or hyperlinksto one or more betting platforms, websites, and/or sites for furtherinformation and placing bets. As disclosed herein, the user-selectableoptions may include one or more options to transition provisioning ofone or more composites 180 to a secondary device 116 and/or to requestnotifications from the one or more betting platforms, websites, and/orsites be sent to the secondary device 116 so that the secondary device116 may be used to interact with the platforms and sites via anapplication installed on the secondary device 116. In that way, a usermay place bets and otherwise interact with the one or more platforms andsites via the secondary device 116 while viewing the televised event ona primary display associated with a receiver 110 and/or primary device116.

As illustrated by FIG. 3, the content processing subsystem 111 mayinclude a learning engine 239 that may be an analysis engine thatemploys machine learning. The learning engine 239 may further employdeep learning. Accordingly, the learning engine 239 may facilitatemachine learning or, more specifically, deep learning, to facilitatecreation, development, and/or use of viewer pattern data 216. Asdisclosed herein, the subsystem 111 may determine a televised event thatthe viewer actually is viewing, is about to view (e.g., the televisedevent is scheduled to play on the channel that the viewer is currentlyviewing), or is likely to view as determined with the learning engine239. The subsystem 111 may push information indicating the televisedevent to one or more service provider systems 102 and/or 103. In someembodiments, the service provider system 102 may select one or moreadaptable content items 176 matching the televised event for transfer tothe subsystem 111 which, as disclosed herein, may be a part of thetelevision service provider system 201 and/or may be part of thereceiver 110 and/or devices 116. The subsystem 111 may select from theone or more adaptable content items 176 as matching particular segmentsof the televised event and, utilizing a content splicing engine 242 insome embodiments, may output one or more corresponding contentcomposites 180 for display after the particular segments and/orsimultaneously with the particular segments.

In various embodiments, one or more of the service provider systems 102,103 may select one or more particularized content objects 177 matchingthe televised event for transfer to the subsystem 111. In someembodiments, one or more of the service provider systems 102, 103 mayselect a set of one or more particularized content objects 177 fortransfer (e.g., based on recency of information updates corresponding tothe content objects 177) for transfer to the subsystem 111, and thesubsystem 111 may determine which content objects 177 from the set matchthe televised event. As disclosed above, the content splicing subsystem111 may include a matching engine 238 that may include logic toimplement and/or otherwise facilitate any taxonomy, classification,categorization, correlation, mapping, qualification, scoring,organization, and/or the like features disclosed herein.

FIG. 5 illustrates certain aspects of the AI-based subsystem data flow500, in accordance with various embodiments of the present disclosure.The content processing subsystem 111 may be configured to gatherobservation data 229, which may be specific to one or more particularidentified users and/or may be generally related to particularreceivers/devices 110, 116. The observation data 229 may be gatheredfrom one or more receivers 110 and/or devices 116, aggregated,consolidated, and transformed into viewer pattern profiles that includepersonalized pattern data 216.

In embodiments where the learning engine 239 is included in areceiver/device 110, 116, the receiver/device 110, 116 may be aself-observer that may additionally gather additional observation data229. In various embodiments, the data from the one or morereceivers/devices 110, 116 may be retrieved and/or received by thecontent processing subsystem 111 via one or more data acquisitioninterfaces, which may include interfaces of the content processingsubsystem 111, the one or more receivers/devices 110, 116, and/or thelike—through network(s) 120 in various embodiments, through any suitablemeans for direct communication, and/or through any other suitable meansof transferring data. According to various embodiments where thesubsystem 111 is included in a service provider system 102, observationdata 229 may be actively gathered and/or pulled from the one or morereceivers/devices 110, 116.

As disclosed herein, in various embodiments, the one or more dataacquisition interfaces may include one or more APIs that defineprotocols and routines for interfacing with the one or morereceivers/devices 110, 116 and which may specify API calls to/from oneor more receivers/devices 110, 116. In various embodiments, the APIs mayinclude a plug-in to integrate with an application of one or morereceivers/devices 110, 116. The API translation profiles may translatethe protocols and routines of the data source component and/or system tointegrate at least temporarily with the system and allow one-waycommunication to the system 102 and/or two-way communication with system102 in various embodiments by way of API calls.

Some embodiments of the subsystem 111 may aggregate observation data 229to derive device identification data 504, device operations 506,temporal data 508, and/or contextual data 510. The device identificationdata 504 may include any suitable data for identifying and trackingparticular receivers 110 and devices 116; associated accounts,subscribers, and viewers; and/or the like disclosed herein. The deviceoperations data 506 may include any suitable data for identifying andtracking device operations and interactions as those disclosed herein.The contextual data 510 may include metrics and patterns of viewerinteractions/responses pursuant to provisioning of content composites180 and service provider system 103 biasing 181. For example, viewerresponses to content composites 180 provisioning may include indicationsof whether the viewer selected a user-selectable options provided withcomposites 180, the types of such selections, and/or types of consequentinteractions with service provider systems 103. For example, the metricsand patterns may take into account whether the viewer opted out ofcontent composites 180, whether the viewer selected links of composites180 to interact with the platforms and sites of one or more serviceprovider systems 103, whether the viewer selected options to redirectcontent composites 180 and/or notifications from service providersystems 103 to a secondary device 116, which service provider systems103 the viewer selected, whether the viewer placed bets and the types ofthe viewer's bets and other interactions with service provider systems103, which types of events and outcomes the viewer placed bets on,amounts wagered, and/or the like. The temporal data 508 may includemetrics such as any information to facilitate detection, recognition,and differentiation of one or combination of temporal factors correlatedor which the content processing subsystem 111 correlates to otherobservation data 229 such as device identification data 504, contextualdata 510, and/or the like. For example, the temporal data 508 mayinclude time of day information, time of week information, time of yearinformation, holiday information, etc. when the viewer made selectionsand bets; when during the progression of the events, sports seasons,postseasons, championships, and/or similar stages that the viewer madeselections and placed bets; and/or the like.

The learning engine 239 may map one or a combination of variousextra-composite metrics of the observation data 229 to the metrics ofthe particular composites 180 provided to a particular viewer. Based atleast in part on taking into account such observation data 229 as partof a feedback loop, the learning engine 239 may employ an ongoinglearning mode to develop personalized pattern data 216 for particularviewers or content receivers/devices generally, and to confirm, correct,and/or refine determinations made for personalized pattern data 216 forparticular viewers or content receivers/devices generally. The contentprocessing subsystem 111 may be configured to employ machine learning toprocess the observation data 229 and the content objects 180 and toderive and develop the personalized pattern data 216. The contentprocessing subsystem 111 may be configured to employ deep learning toprocess the observation data 229 and the content objects 180 and toderive and develop the personalized pattern data 216. The learningengine 239 may be configured to perform any one or combination offeatures directed to matching or otherwise correlating the observationdata 229—such as the device identification data 504, the deviceoperation identification data 506, the temporal data 508, the contextualdata 510, descriptive information of the content objects 180, and/or thelike—with intra-content metrics of the content objects 180. The learningengine 239 may include logic to implement and/or otherwise facilitateany taxonomy, classification, categorization, correlation, mapping,qualification, scoring, organization, and/or the like features disclosedherein. In some embodiments, the learning engine 239 may include thematching engine 238.

The learning engine 239 may include a reasoning module to make logicalinferences from a set of the detected and differentiated data to inferone or more patterns of activity for particular viewers and/orreceivers/devices generally. A pattern-based reasoner could be employedto use various statistical techniques in analyzing the data in order toinfer personalized pattern data 216 from the observation data 229. Atransitive reasoner may be employed to infer relationships from a set ofrelationships related to the observation data 229. In variousembodiments, the system automatically establishes and develops thepersonalized pattern data 216. However, the personalized pattern data216 may be set up and/or tailored by users. With various embodiments,the personalized pattern data 216 may be automatically established anddeveloped by the system.

The feedback could be used for training the system to heuristicallyadapt conclusions, profiles, correlations, attributes, triggers,patterns, and/or the like to learn particular viewers and adapt contentcomposite 180 provisioning to particular viewers, which may includerequesting, searching for, and/or selecting particular types ofadaptable content items 176 and/or content objects 177 (e.g., which maybe based at least in part on the metadata features disclosed herein) forcontent composite 180 creation. For example, the learning engine 239 maylearn that a particular viewer tends to interact with content composites180 that are directed to only certain types of events. Such event typedifferentiation may be on the macro level, such as recognizing that aviewer tends to interact more with composites 180 directed to certaintypes of sports and not other types of sports. Accordingly, thesubsystem 111 may bias content composites 180 provisioning toward thetypes of sports that tend to elicit viewer interaction, and decreasecomposite 180 provisioning frequency or cease provisioning for othertypes.

Further, the learning engine 239 may learn that a particular viewertends to interact with content composites 180 that are directed to onlytypes of events within a particular category (e.g., more high-profileevents such as post-season events and/or championship events as opposedto regular season and/or non-championship events). Accordingly, thesubsystem 111 may likewise bias content composites 180 provisioningtoward such types of events and decrease or cease provisioning withrespect to other types. Further, viewer interaction differentiation maybe on the micro level, such as recognizing that a viewer tends tointeract more with composites 180 directed to certain types of outcomesand state changes with respect to particular events. For example, thelearning engine 239 may detect a viewer pattern of interacting only withcomposites 180 directed to the potential final outcomes/results of anevent (e.g., final score, winner, etc.) or may detect a viewer patternof interacting with more micro-level potential outcomes that can occurwithin an event (e.g., scoring on particular drives, takedowns, files,per-competitor performance, etc.). Accordingly, the subsystem 111 maylikewise bias content composites 180 provisioning toward such types ofoutcomes and decrease or cease provisioning with respect to other types.Thus, the subsystem 111 may adapt composite 180 provisioning to maximizeviewer engagement, and, when the subsystem 111 detects state changes intelevised events that are mapped to viewer patterns of composite 180interaction corresponding to such state changes and events, thesubsystem 111 may initiate the polling of one or more correspondingadaptable content items 176, the polling of one or more correspondingcontent objects 177, and/or the creation of one or more correspondingcomposites 180 as a function of the detected state change and thedetected viewer pattern in order to provide tailored composites 180 to aviewer in response to the detected state change.

Further, in situations where a pattern of more micro-level interactionsdetected for particular viewer, the subsystem 111 biasing 181 ofcomposites 180 may include serial provisioning of composites 180 in aserial drill-down manner such that the first composites 180 provisionedmay be directed to a more macro-level outcome and one or more composites180 subsequently provisioned may be directed to more micro-leveloutcomes in accordance with the detected pattern. Thus, disclosedembodiments may provide for serial matching of composites 180 withrespect to one another in order to provision the composites 180 with atrend that matches the detected pattern.

As part of such learning and adaptation processes, the subsystem 111 maybias composite 180 provisioning toward use of content objects 177 fromcertain service provider systems 103 over other service provider systems103. The learning engine 239 may perform correlation based at least inpart on correlation rules that govern correlation of the personalizedpattern data 216 to content objects 177 and corresponding sources of thecontent objects 177 based at least in part on metrics and availabilitiesof the content objects 177 from the particular source systems 103. Invarious embodiments, the correlation may be based at least in part onthe profiles of the service provider systems 103.

In analyzing content objects 177 received for particular serviceprovider systems 103, the subsystem 111 may identify patterns of typesof content objects 177 and mapped which types of content objects 177 areprovided by which service provider systems 103. Based at least in parton such mapping, the subsystem 111 may prioritize use of content objects177 from particular service provider systems 103 where the contentobjects 177 are of viewers directed to the types of interactions thatmatch interaction patterns of a particular viewer.

Further, such biasing 181 of content objects 177 from one or moresystems 103 may include prioritizing attempts to pull content objects177 from one or more systems 103 based at least in part on speed andresponsiveness of systems 103. The subsystem 111 may aggregate anddevelop service provider system metrics based at least in part on thespeed and responsiveness of systems 103 demonstrated with previousattempts to pull one or more content objects 177 within one or morehistorical time windows (e.g., previous day, five days, week, month,year, etc.). The service provider systems 103 may be scored based atleast in part on the metrics, and an individual scores may be utilizedin identifying preferential biasing 181 an attempt to pull contentobjects 177 from respective systems 103. For example, the subsystem 111may attempt to pull one or more content objects 177 from a first set ofone or more service provider systems 103 that has the highest scorebased on previous performance with respect to speed, timeliness, and amatching content objects 177. In the case that no matching contentobjects 177 are successfully pulled from the first set of one or moreservice provider system 103 within a time threshold after the initialrequest, then the subsystem 111 may pull one or more content objects 177from a second set of one or more service provider systems 103 that havelower scores. Such serial stages attempt to pull content objects 177 maybe continued with additional sets of lower scored systems 103. The timethresholds may be different for each stage (e.g., decreasing orincreasing in time) and the size of the selected sets of serviceprovider systems 103 may be different for each stage (e.g., decreasingor increasing in size). In cases where multiple such stages arenecessary, the subsystem 111 may subsequently adjust metrics for thesystems 103, taking into account the performance demonstrated with suchstages of attempt to pull objects 177.

Additionally or alternatively, the subsystem 111 may qualitativelyanalyze the odds information provided by individual systems 103 withcontent objects 177. For example, the subsystem 111 may compare the oddsinformation provided with bookmaker/sportsbook ranking data sources 112,actual outcomes corresponding to the odds that are gathered from datasources 112 and/or protected from the television programming content bythe subsystem 111, and/or crawl or otherwise pull information from datasources 112 that assesses the accuracy of odds information provided byparticular bookmakers/sportsbooks. The subsystem 111 may then adjustservice provider system metrics based at least in part on accuracy ofodds information provided by the systems 103. Accordingly, the serviceprovider systems 103 may be scored based at least in part on the metricsthat are a function of the accuracy of the information provided withcontent objects 177. Thus, the biasing 181 of content objects 177 fromone or more systems 103 may include prioritizing attempts to pullcontent objects 177 from one or more systems 103 based at least in parton the quality of the content objects 177.

FIG. 6 illustrates a receiver 600 that makes use of, interacts with,and/or at least partially includes the content splicing system 200, inaccordance with disclosed embodiments of the present disclosure. Certainembodiments of the receiver 600 may include set top boxes (STBs),television receivers, and over-the-top receivers. In some embodiments,the receiver 600 may correspond to the television receiver 110. Invarious embodiments, in addition to being in the form of a STB, areceiver may be incorporated as part of another device, such as atelevision or other form of display device, such as a computer,smartphone, tablet, or other handheld portable electronic device. Forexample, a television may have an integrated receiver (which does notinvolve an external STB being coupled with the television). One or acombination of the content harvesting engine 236-1, the content matchingengine 238-1, learning engine 239-1, content augmentation engine 240-1,and/or content splicing engine 242-1 may be provided in conjunction withcontent harvesting module 236-2, the content matching module 238-2,content augmentation module 240-2, and/or content splicing module 242-2to implement various functionalities of the content splicing subsystem111 into the receiver 600.

The receiver 600 may represent receiver 110 of FIG. 1 and may be in theform of a STB that communicates with a display device such as atelevision. The receiver 600 may be incorporated as part of atelevision, such as the display device 160 of FIG. 1 or television 600of FIG. 6, etc. The receiver 600 may include: processors 610 (which mayinclude control processor 610-1, tuning management processor 610-2, andpossibly additional processors), tuners 615, network interface 620,non-transitory computer-readable storage medium 625, electronicprogramming guide (EPG) database 630, networking information table (NIT)640, digital video recorder (DVR) database 645, on-demand programming627, content store 222-3, user interface 650, decryption device 660,decoder module 633, interface 635, and/or descrambling engine 665. Inother embodiments of receiver 600, fewer or greater numbers ofcomponents may be present. It should be understood that the variouscomponents of receiver 600 may be implemented using hardware, firmware,software, and/or some combination thereof. Functionality of componentsmay be combined; for example, functions of descrambling engine 665 maybe performed by tuning management processor 610-2. Further,functionality of components may be spread among additional components;for example, PID filters 655 may be handled by separate hardware fromprogram map table 657. The receiver 600 may be in data communicationwith service providers, such as by way of network interface 620.

The processors 610 may include those configured to perform processessuch as tuning to a particular channel, accessing and displaying EPGinformation from the EPG database 630, and/or receiving and processinginput from a user. For example, the processors 610 may include one ormore processors dedicated to decoding video signals from a particularformat, such as MPEG, for output and display on a television and forperforming decryption, if required. It should be understood that thefunctions performed by various modules of FIG. 6 may be performed usingone or more processors. As such, for example, functions of thedescrambling engine 665 may be performed by the control processor 610-1.

The control processor 610-1 may communicate with tuning managementprocessor 610-2. The control processor 610-1 may control the recordingof television channels based at least in part on timers stored in theDVR database 645. The control processor 610-1 may also provide commandsto the tuning management processor 610-2 when recording of a televisionchannel is to cease. In addition to providing commands relating to therecording of television channels, the control processor 610-1 mayprovide commands to the tuning management processor 610-2 that indicatetelevision channels to be output to the decoder module 633 for output toa display device. The control processor 610-1 may also communicate withthe network interface 620 and the user interface 650. The controlprocessor 610-1 may handle incoming data from network interface 620,including network transport streams received from over-the-top serviceproviders. The control processor 610-1 may handle incoming data from thenetwork interface 620, including network transport streams received fromthe user interface 650, which may include user input received by way ofone or more human interface devices. Additionally, the control processor610-1 may be configured to output data via the network interface 620.The control processor 610 may also be configured to perform image andaudio analysis, such as to identify contextual aspects present in anaudio or video stream, for example facial recognition or voicerecognition.

The tuners 615 may include one or more tuners used to tune totransponders that include broadcasts of one or more television channelsthat may be received from a satellite or cable system, for example. Inthe illustrated embodiment of receiver 600, three tuners are present(tuner 615-1, tuner 615-2, and tuner 615-3). In other embodiments, twoor more than three tuners may be present, such as four, six, or eighttuners. Each tuner contained in the tuners 615 may be capable ofreceiving and processing a single transponder stream from a satellitetransponder at a given time, for example. As such, a single tuner maytune to a single transponder stream at a given time. If the tuners 615include multiple tuners, one tuner may be used to tune to a televisionchannel on a first transponder stream for display using a television,while another tuner may be used to tune to a television channel on asecond transponder for recording and viewing at some other time. Ifmultiple television channels transmitted on the same transponder streamare desired, a single tuner of the tuners 615 may be used to receive thesignal containing the multiple television channels for presentationand/or recording. The tuners 615 may receive commands from the tuningmanagement processor 610-2. Such commands may instruct the tuners 615which frequencies are to be used for tuning.

The network interface 620 may be used to communicate via an alternatecommunication channel with a television service provider, if suchcommunication channel is available. The primary communication channelmay be via satellite (which may be unidirectional to the receiver 600)and the alternate communication channel (which may be bidirectional) maybe via a network, such as the Internet. Referring back to FIG. 1,receiver 110 may be able to communicate with television service providersystem 102 via a network 120, such as the Internet. This communicationmay be bidirectional: data may be transmitted from the receiver 110 tothe television service provider system 102 and from the televisionservice provider system 102 to the receiver 110. Referring back to FIG.6, the network interface 620 may be configured to communicate via one ormore networks, such as the Internet, to communicate with televisionservice provider system 102 of FIG. 1. Other information may betransmitted and/or received via the network interface 620 such asadaptable content items 176, content objects 177, metadata, and/or thelike as disclosed herein.

The storage medium 625 may represent one or more non-transitorycomputer-readable storage mediums. The storage medium 625 may includememory and/or a hard drive. The storage medium 625 may be used to storeinformation received from one or more satellites and/or informationreceived via the network interface 620. The storage medium 625 may storeinformation related to the EPG database 630, augmentation module 632 andrelated preferences, other non-video/audio data 631, DVR database 645,commercial database 646, and/or on-demand programming 627. Recordedtelevision programs may be stored using the storage medium 625 as partof the DVR database 645. The storage medium 625 may be partitioned orotherwise divided (such as into folders) such that predefined amounts ofthe storage medium 625 are devoted to storage of television programsrecorded due to user-defined timers and stored television programsrecorded due to provider-defined timers.

The EPG database 630 may store information related to televisionchannels and the timing of programs appearing on such televisionchannels. The EPG database 630 may be stored using the storage medium625, which may be a hard drive. Information from the EPG database 630may be used to inform users of what television channels or programs arepopular and/or provide recommendations to the user. Information from theEPG database 630 may provide the user with a visual interface displayedby a television that allows a user to browse and select televisionchannels and/or television programs for viewing and/or recording.Information used to populate the EPG database 630 may be received viathe network interface 620 and/or via satellites, such as the satellite106 of FIG. 1 via the tuners 615. For instance, updates to the EPGdatabase 630 may be received periodically via satellite. The EPGdatabase 630 may serve as an interface for a user to control DVRfunctions of the receiver 600, and/or to enable viewing and/or recordingof multiple television channels simultaneously. Information from EPGdatabase 630 may be output as a video stream to a display device. Aparticular user may issue commands indicating that an EPG interface bepresented. A user issuing a command that an EPG be displayed mayconstitute a change command. In some embodiments, content composites 180may be created and presented in conjunction with the EPG. For example,content composites 180 could pertain to televised events indicated inthe EPG. Hence, content composite 180 features may extend to EPG viewsin some embodiments.

The network information table (NIT) 640 may store information used bythe receiver 600 to access various television channels. The NIT 640 maybe stored locally by a processor, such as the tuning managementprocessor 610-2 and/or by the storage medium 625. Information used topopulate the NIT 640 may be received via satellite (or cable) throughthe tuners 615, may be received via the network interface 620, such asfrom the television service provider. As such, information present inthe NIT 640 may be periodically updated. In some embodiments, NIT 640may be locally-stored by the receiver 600 using the storage medium 625.Generally, the NIT 640 may store information about a service providernetwork, such as a satellite-based service provider network. Informationthat may be present in the NIT 640 may include: television channelnumbers, satellite identifiers (which may be used to ensure differentsatellites are tuned to for reception of desired television channels),frequency identifiers, transponder identifiers for various televisionchannels, antenna identifiers (which may be used to ensure differentantennas are tuned to for reception of desired television channels),radio frequency identifiers, and/or subchannel identifiers for varioustelevision channels. In some embodiments, the NIT 640 may containadditional data or additional tables may be stored by the receiver. Forexample, while specific audio PIDs and video PIDs may not be present inthe NIT 640, a channel identifier may be present within the NIT 640which may be used to look up the audio PIDs and video PIDs in anothertable, such as a program map table (PMT). In some embodiments, a PIDassociated with the data for the PMT is indicated in a separate table,program association table (PAT), which is not illustrated in FIG. 6. APAT may be stored by the receiver in a similar manner to the NIT. Forexample, a PMT may store information on audio PIDs, and/or video PIDs. APMT stores data on ECM (entitlement control message) PIDs for televisionchannels that are transmitted on a transponder stream, transport stream,or digital broadcast. If, for a first television channel, multipletelevision channels are to be tuned to, the NIT 640 and/or the PMT 657may indicate a second television channel that is to be tuned to when afirst channel is tuned to; this may allow for switching to output of thesecond television channel for different commercials, for example.

A table, such as the NIT, PAT, or PMT may store indications of PIDs thatare related to supplemental audio content for individual channels orother forms of content. For instance, each television channel may beassociated with a different supplemental audio PID. If supplementalaudio content is to be transmitted for a given television channel,packets containing the supplemental audio are transmitted to thereceiver having its associated supplemental audio content PID. This PIDcould be distinct from any of the audio programs of the televisionprogramming (e.g., the first audio program, second audio program (SAP),actual descriptive audio). In some embodiments, supplemental audiocontent is transmitted using the same transponder stream as thetelevision channel or content to which the supplemental audio contentcorresponds. In some embodiments, a single supplemental audio PID isused to identify supplemental audio for multiple television channels,such as all the television channels on a given transponder. A secondidentifier present within the supplemental audio data may be used todistinguish for which television channel the supplemental audio datacorresponds.

Based at least in part on information in the NIT, it may be possible todetermine the proper satellite and transponder to which to tune for aparticular television channel, or to determine the proper antenna andfrequency to which to tune to for a particular television channel. Insome embodiments, the NIT may list a particular frequency to which totune for a particular television channel. Once tuned to the propersatellite/transponder/antenna/frequency, the PMT PID may be used toretrieve a program map table that indicates the PIDs for audio and videostreams of television channels transmitted by that transponder.

While a large portion of storage space of the storage medium 625 may bedevoted to storage of television programming, a portion may be devotedto storage of non-audio/video data, such as the EPG database 630 andother non-video/audio data 631. This “other” data may permit thereceiver 600 to function properly. In some embodiments, at least tengigabytes are allocated to such other data. For example, if the NIT 640is stored by the storage medium 625, it may be part of the othernon-video/audio data 631.

The decoder module 633 may serve to convert encoded video and audio intoa format suitable for output to a display device. For instance, thedecoder module 633 may receive MPEG video and audio from the storagemedium 625, the network interface 620, or the descrambling engine 665 tobe output to a television. MPEG video and audio from the storage medium625 may have been recorded to the DVR database 645 as part of apreviously-recorded television program. The decoder module 633 mayconvert the MPEG video and audio into a format appropriate to bedisplayed by a television or other form of display device and audio intoa format appropriate to be output from speakers, respectively. Thedecoder module 633 may have the ability to convert a finite number oftelevision channel streams received from the storage medium 625, thenetwork interface 620, or the descrambling engine 665 simultaneously.For instance, each of the decoders 634 within the decoder module 633 maybe able to only decode a single television channel at a time.

While a television channel is being decoded by a decoder of the decoders634, the television channel is not necessarily output to a displaydevice via the television interface 635. For instance, a televisionchannel may be decoded but not output to allow for seamless ornear-seamless switching to the television channel when output isdesired. For example, if a second television channel is to be output forpresentation during commercial breaks on a first television channel, thesecond television channel and the first television channel may each becontinuously decoded by different decoders of the decoder module 633 toallow for fast switching between the channels. Without a televisionchannel being continuously decoded, fast switching may be difficult dueat least in part to the format in which the channel is encoded. Forinstance, for MPEG encoding, it may be necessary to first decode anI-frame before certain subsequent (or earlier) received frames may beproperly decoded. The output of the decoder, which is provided to thetelevision interface 635, may be controlled by the control processor610-1, or some other processor. While the decoder module 633 isillustrated as having three decoders 634 (decoder 634-1, decoder 634-2,and decoder 634-3), in other embodiments, a greater or fewer number ofdecoders may be present in the receiver 600.

The television interface 635 may serve to output a signal to atelevision (or another form of display device) in a proper format fordisplay of video and playback of audio. As such, the televisioninterface 635 may output one or more television channels, storedtelevision programming from the storage medium 625 (e.g., televisionprograms from the DVR database 645, television programs from on-demandprogramming 627 and/or information from the EPG database 630) to atelevision for presentation.

Digital Video Recorder (DVR) functionality may permit a televisionchannel to be recorded for a period of time. DVR functionality of thereceiver 600 may be managed by the control processor 610-1. The controlprocessor 610-1 may coordinate the television channel, start time, andstop time of when recording of a television channel is to occur. Invarious embodiments, adaptable content items 176 could be selected andinserted into the presentation stream prior to recording, duringrecording, and/or upon playback of the recording. The DVR database 645may store information related to the recording of television channels.The DVR database 645 may store timers that are used by the controlprocessor 610-1 to determine when a television channel should be tunedto and its programs recorded to the DVR database 645 of storage medium625. In some embodiments, a limited amount of the storage medium 625 maybe devoted to the DVR database 645. Timers may be set by the televisionservice provider and/or one or more users of the receiver 600.

User profiles may also be stored in the storage medium 645 and mayinclude stored user preferences that may be inferred by the televisionreceiver 600 based at least in part on viewing history. The televisionreceiver 600 may communicate user profile information to the servicesystem(s) 102, 103 to request adaptable content items 176 and contentobjects 177 tailored to the inferred user preferences to provisioncomposites 180 in accordance with certain embodiments disclosed herein.The user profiles may include profiles for multiple users or may includea single profile for the television receiver in general. In someembodiments, the user profiles may include preferences for customizedcontent presentation adjustments disclosed herein. The preferences couldinclude customized viewing interests, such as programming content,advertising content, product content, and/or the like that correspondsto augmented content selections relating to recognized actors and/orproducts. The user profiles may further include user feedback, viauser-selectable options, received from the user regardingcustomizations. The feedback data may be used to refine thecustomizations for particular viewers and types of contentcustomizations.

The on-demand programming 627 may represent additional televisionprogramming stored by the storage medium 625. The on-demand programming627 may include television programming that was not recorded to thestorage medium 625 via a timer (either user- or provider-defined).Rather, on-demand programming is programming provided to the receiverdirectly for storage by the receiver and for later presentation to oneor more users. In various embodiments, adaptable content items 176 couldbe selected and inserted into the presentation stream prior to or uponplayback of the recording.

The user interface 650 may include a remote control (physically separatefrom the receiver 600) and/or one or more buttons on the receiver 600that allow a user to interact with the receiver 600. The user interface650 may be used to select a television channel for viewing, viewinformation from the EPG database 630, and/or program a timer stored toDVR database 645, wherein the timer is used to control the DVRfunctionality of the control processor 610-1. The user interface 650 mayalso be used to transmit commands to the receiver 600 and make userselections to customize user preferences.

Referring back to the tuners 615, television channels received viasatellite (or cable) may contain at least some scrambled data. Packetsof audio and video may be scrambled to prevent unauthorized users (e.g.,nonsubscribers) from receiving television programming without paying thetelevision service provider. When a tuner of the tuners 615 is receivingdata from a particular transponder of a satellite, the transponderstream may be a series of data packets corresponding to multipletelevision channels. Each data packet may contain a packet identifier(PID), which, in combination with the NIT 640 and/or the PMT 657, may bedetermined to be associated with a particular television channel.Particular data packets, referred to as entitlement control messages(ECMs), may be periodically transmitted. ECMs may be associated withanother PID and may be encrypted; the receiver 600 may use thedecryption device 660 to decrypt ECMs. Decryption of an ECM may only bepossible if the user has authorization to access the particulartelevision channel associated with the ECM. When an ECM is determined tocorrespond to a television channel being stored and/or displayed, theECM may be provided to the decryption device 660 for decryption.

The decryption device 660 may be a removable or non-removable smartcard. When the decryption device 660 receives an encrypted ECM, thedecryption device 660 may decrypt the ECM to obtain some number ofcontrol words. In some embodiments, from each ECM received by thedecryption device 660, two control words are obtained. In someembodiments, when the decryption device 660 receives an ECM, it comparesthe ECM to the previously received ECM. If the two ECMs match, thesecond ECM is not decrypted because the same control words would beobtained. In other embodiments, each ECM received by the decryptiondevice 660 is decrypted; however, if a second ECM matches a first ECM,the outputted control words will match; thus, effectively, the secondECM does not affect the control words output by the decryption device660. The decryption device 660 may be permanently part of the receiver600 or may be configured to be inserted and removed from the receiver600. In some embodiments, the control processor 610-1, the tuningmanagement processor 610-2, or other hardware may be able to determinethat a received ECM has not changed from the previous iteration, andtherefore not provide the repeated ECM to the smart card, since the samecontrol word(s) will be obtained.

The tuning management processor 610-2 may be in communication with thetuners 615 and the control processor 610-1. The tuning managementprocessor 610-2 may be configured to receive commands from the controlprocessor 610-1. Such commands may indicate when to start/stop recordinga television channel and/or when to start/stop causing a televisionchannel to be output to a television. The tuning management processor610-2 may control the tuners 615. From the tuners 615, the tuningmanagement processor 610-2 may receive transponder streams of packetizeddata. From the network interface 620, the tuning management processor610-2 may receive network transport stream of packetized data. Aspreviously detailed, some or all of these packets may include a PID thatidentifies the content of the packet.

The tuning management processor 610-2 may be configured to create one ormore PID filters 655 that sort packets received from the tuners 615and/or the network interface 620 based at least in part on the PIDs.When a tuner is initially tuned to a particular frequency (e.g., to aparticular transponder of a satellite), a PID filter may be createdbased at least in part on the PMT data. The PID created, based at leastin part on the PMT data packets, may be known because it is stored aspart of the NIT 640 or another table, such as a program associationtable (PAT). From the PMT data packets, PMT may be constructed by thetuning management processor 610-2.

The PID filters 655 may be configured to filter data packets based atleast in part on PIDs. In some embodiments, the PID filters 655 arecreated and executed by the tuning management processor 610-2. For eachtelevision channel to be output for presentation or recorded, a separatePID filter may be configured. In other embodiments, separate hardwaremay be used to create and execute such PID filters. Depending on atelevision channel selected for recording/viewing, a PID filter may becreated to filter: (1) the video packets associated with the televisionchannel; (2) the audio packets associated with the television channel;and (3), if enabled, supplemental audio content for use in conjunctionwith interactive content. The PMT 657 may store the particularassignments of PIDs for individual television channels. For example, ifa transponder data stream includes multiple television channels, datapackets corresponding to a television channel that is not desired to bestored or displayed by the user may be ignored by the PID filters 655and not routed to the descrambling engine 665, the decryption device660, or the control processor 610-1. As such, only data packetscorresponding to the one or more television channels desired to bestored and/or displayed may be filtered and passed to either thedescrambling engine 665 or the decryption device 660; other data packetsmay be ignored. For each television channel, a stream of video packets,a stream of audio packets (one or both of the audio programs), a streamof supplemental audio content, and/or a stream of ECM packets may bepresent, each stream identified by a PID. In some embodiments, a commonECM stream may be used for multiple television channels. Additional datapackets corresponding to other information, such as updates to the NIT640, may be appropriately routed by the PID filters 655. At a giventime, one or multiple PID filters may be executed by the tuningmanagement processor 610-2.

The descrambling engine 665 may use the control words output by thedecryption device 660 in order to descramble video and/or audiocorresponding to television channels for storage and/or presentation.Video and/or audio data contained in the transponder data streamreceived by the tuners 615 may be scrambled. Video and/or audio data maybe descrambled by the descrambling engine 665 using a particular controlword. Which control word output by the decryption device 660 to be usedfor successful descrambling may be indicated by a scramble controlidentifier present within the data packet containing the scrambled videoor audio. Descrambled video and/or audio may be output by thedescrambling engine 665 to the storage medium 625 for storage (in theDVR database 645) and/or to the decoder module 633 for output to atelevision or other presentation equipment via the television interface635.

For simplicity, the receiver 600 of FIG. 6 has been reduced to a blockdiagram; commonly known parts, such as a power supply, have beenomitted. Further, some routing between the various modules of thereceiver 600 has been illustrated. Such illustrations are for exemplarypurposes only. The state of two modules not being directly or indirectlyconnected does not indicate the modules cannot communicate. Rather,connections between modules of the receiver 600 are intended only toindicate possible common data routing. It should be understood that themodules of the receiver 600 may be combined into a fewer number ofmodules or divided into a greater number of modules.

Further, the components of the television receiver 600 may be part ofanother device, such as built into a television. The television receiver600 may include one or more instances of various computerizedcomponents, such as disclosed in relation to computer systems disclosedfurther herein. While the television receiver 600 has been illustratedas a satellite receiver, it is to be appreciated that techniques belowmay be implemented in other types of television receiving devices, suchas cable receivers, terrestrial receivers, IPTV receivers or the like.In some embodiments, the television receiver 600 may be configured as ahybrid receiving device, capable of receiving content from disparatecommunication networks, such as satellite and terrestrial televisionbroadcasts. In some embodiments, the tuners may be in the form ofnetwork interfaces capable of receiving content from designated networklocations.

FIG. 7 is a block diagram of a system 700 including one non-limitingexample of a computing device 116 configured to facilitate adaptivecontent splicing, in accordance with disclosed embodiments of thepresent disclosure. The computing device 116 may be a portable devicesuitable for sending and receiving information to/from the receiver 110and over a network to/from remote data sources (e.g., service providers103 and online content sources 112) in accordance with embodimentsdescribed herein. For example, in various embodiments, the computingdevice 116 may correspond to one or more of computing devices 116 a, 106b, 116 c, 116 d depicted in FIG. 1.

In some embodiments, the computing device 116 may be provided with anapplication 751, which may, in some embodiments, correspond to a mobileapplication configured to run on the computing device 116 to facilitatevarious embodiments of this disclosure. For example without limitation,the mobile application 751 may transform the computing device 116 intoan adaptive content splicing device to facilitate features of variousembodiments disclosed herein. In various embodiments—the mobileapplication 751 may allow the device 116 to be configured to provide oneor a combination of the content harvesting engine 236-1, the contentmatching engine 238-1, learning engine 239-1, content augmentationengine 240-1, and/or content splicing engine 242-1 may be provided inconjunction with the content harvesting module 236-2, the contentmatching module 238-2, content augmentation module 240-2, and/or contentsplicing module 242-2 to implement various functionalities of thecontent splicing subsystem 111 into the device 116.

In various embodiments, the application 751 can be any suitable computerprogram that can be installed and run on the computing device 116, and,in some embodiments, the application 751 may not be a mobile app but maybe another type of application, set of applications, and/or otherexecutable code configured to facilitate embodiments disclosed herein.The application 751 may be provided in any suitable way. Fornon-limiting example, the application 751 may be made available from awebsite, an application store, the service provider 102, etc. fordownload to the computing device 116; alternatively, it may bepre-installed on the computing device 116.

In various embodiments, the computing device 116 configured with theapplication 751 may provide one or more display screens that may eachinclude one or more user interface elements. A user interface mayinclude any text, image, and/or device that can be displayed on adisplay screen for providing information to a user and/or for receivinguser input. A user interface may include one or more widgets, text, textboxes, text fields, tables, grids, charts, hyperlinks, buttons, lists,combo boxes, checkboxes, radio buttons, and/or the like. As shown inFIG. 7, the computing device 116 includes a display 720 and inputelements 732 to allow a user to input information into the computingdevice 116. By way of example without limitation, the input elements 732may include one or more of a keypad, a trackball, a touchscreen, atouchpad, a pointing device, a microphone, a voice recognition device,or any other appropriate mechanism for the user to provide input.

In various embodiments, the computing device 116 may pull content items176, content objects 177, and/or composites 180 from the receiver 110and/or from systems 102 and/or 103 via the network 120 in order toprovide the content composites 180 to a user of the computing device 116through the application 751. The application 751 can include a utilitythat communicates with the receiver 110 and/or from online data sourcesvia the network 120 to control downloading, displaying, caching, and/orother operations concerning the handling of content items 176, contentobjects 177, and/or composites 180. The application 751 and thecomputing device 116 may cooperate with the receiver 110 to facilitatetracking of (and customizations of user profiles and other featuresdisclosed herein based at least in part on) user selections in responseto content objects displayed through the one or more additionalapplications.

The user selection of a user-selectable option corresponding to theapplication 751 may involve any one or combination of various userinputs. The user selection may be in the form of a keyboard/keypadinput, a touch pad input, a track ball input, a mouse input, a voicecommand, etc. For example, the content object may be selected by theuser by pointing and clicking on a content object. As another example, acontent object may be selected by an appropriate tap or movement appliedto a touch screen or pad of the computing device 116.

The computing device 116 includes a memory 734 communicatively coupledto a processor 736 (e.g., a microprocessor) for processing the functionsof the computing device 116. The computing device 116 may include atleast one antenna 738 for wireless data transfer to communicate througha cellular network, a wireless provider network, and/or a mobileoperator network, such as GSM, for example without limitation, to sendand receive Short Message Service (SMS) messages or UnstructuredSupplementary Service Data (USSD) messages. The computing device 116 mayalso include a microphone 740 to allow a user to transmit voicecommunication through the computing device 116, and a speaker 742 toallow the user to hear voice communication. The antenna 738 may includea cellular antenna (e.g., for sending and receiving cellular voice anddata communication, such as through a network such as a 3G, 4G, or 5Gnetwork). In addition, the computing device 116 may include one or moreinterfaces in addition to the antenna 738, e.g., a wireless interfacecoupled to an antenna.

The communications interfaces 744 can provide a near field communicationinterface (e.g., contactless interface, Bluetooth, optical interface,infrared interface, etc.) and/or wireless communications interfacescapable of communicating through a cellular network, such as GSM, orthrough Wi-Fi, such as with a wireless local area network (WLAN).Accordingly, the computing device 116 may be capable of transmitting andreceiving information wirelessly through both short range, radiofrequency (RF), cellular, and Wi-Fi connections. The computing device116 may access the network 108 through a wireless link to an accesspoint. For example, a computing device 116 may access the network 108through one or more access points 706. The access points 706 may be ofany suitable type or types. For example, an access point 706 may be acellular base station, an access point for wireless local area network(e.g., a Wi-Fi access point), an access point for wireless personal areanetwork (e.g., a Bluetooth access point), etc. The access point 706 mayconnect the computing device 116 to the network 108, which may includethe Internet, an intranet, a local area network, private communicationnetworks, etc. In some embodiments, the communications interfaces 744may allow computing device 116 to receive programming content cast fromthe television receiver. For example, the programming content from thetelevision receiver may be indirectly transmitted via a local network(e.g., via Wi-Fi) or directly transmitted to the computing device via acasting device integrated with the television receiver or coupled to thetelevision receiver (e.g., via a dongle). As another example, thetelevision receiver may cast programming content to the computing devicevia a wired connection (e.g., via one or more of HDMI, USB, lightningconnector, etc.). Some embodiments may provide for simulcasting suchthat the same programming that is being displayed on the display deviceis being displayed on the computing device 116 simultaneously orsubstantially simultaneously.

The computing device 116 can also include at least one computer-readablemedium 746 coupled to the processor 736, which stores applicationprograms and other computer code instructions for operating the device,such as an operating system (OS) 748. In some embodiments, theapplication 751 may be stored in the memory 734 and/or computer-readablemedia 746. Again, the example of computing device 116 is non-limiting.Other devices, such as those disclosed herein, may be used.

The mobile computing device 736 can additionally include an integratedcamera 754, capable of capturing images and/or video, and outputelements 752. In certain embodiments, the mobile computing device 736may include a non-transitory computer-readable storage medium, e.g.,memory 734, for storing images captured with the camera 754. Inalternative embodiments, the mobile computing device 736 receives imagedata from an image capture device that is not integrated with the mobilecomputing device 736 (e.g., from the receiver 110 and/or the onlinecontent sources 112).

In some embodiments, the computer-readable medium 746 can also includean image-processing engine 746(a). The image-processing engine 746(a)can perform image processing of images captured by the camera 754 toperform recognition of programming content 202 in accordance withembodiments disclosed herein. The image-processing engine 746(a) mayanalyze the images and generate accessible interface elements using theidentified and/or analyzed images. With some embodiments, theimage-processing engine 746(a) is separate from the application 751. Inother embodiments, the application 751 may include the image-processingengine 746(a). In some embodiments, the computing device 116 providesthe captured images to the receiver 110, and the receiver 110 performsthe image processing and analysis. In some embodiments, the computingdevice 116 provides the captured images to the service provider 102, andthe service provider performs the image processing and analysis.

It will be apparent to those skilled in the art that substantialvariations may be made in accordance with specific requirements. Forexample, customized hardware might also be used, and/or particularelements might be implemented in hardware, software (including portablesoftware, such as applets, etc.), or both. Further, connection to othercomputing devices such as network input/output devices may be employed.

A computer system as illustrated in FIG. 8 may be incorporated as partof the previously described computerized devices, such as a televisionreceiver 110, device(s) 116, and/or television service provider system102. FIG. 8 provides a schematic illustration of one embodiment of acomputer system 800 that can perform various steps of the methodsprovided by various embodiments. It should be noted that FIG. 8 is meantonly to provide a generalized illustration of various components, any orall of which may be utilized as appropriate. FIG. 8, therefore, broadlyillustrates how individual system elements may be implemented in arelatively separated or relatively more integrated manner.

The computer system 800 is shown comprising hardware elements that canbe electrically coupled via a bus 805 (or may otherwise be incommunication, as appropriate). The hardware elements may include one ormore processors 810, including without limitation one or moregeneral-purpose processors and/or one or more special-purpose processors(such as digital signal processing chips, graphics accelerationprocessors, video decoders, and/or the like); one or more input devices815, which can include without limitation a mouse, a keyboard, remotecontrol, and/or the like; and one or more output devices 820, which caninclude without limitation a display device, a printer, and/or the like.

The computer system 800 may further include (and/or be in communicationwith) one or more non-transitory storage devices 825, which cancomprise, without limitation, local and/or network accessible storage,and/or can include, without limitation, a disk drive, a drive array, anoptical storage device, a solid-state storage device, such as a randomaccess memory (“RAM”), and/or a read-only memory (“ROM”), which can beprogrammable, flash-updateable and/or the like. Such storage devices maybe configured to implement any appropriate data stores, includingwithout limitation, various file systems, database structures, and/orthe like.

The computer system 800 might also include a communications subsystem830, which can include without limitation a modem, a network card(wireless or wired), an infrared communication device, a wirelesscommunication device, and/or a chipset (such as a Bluetooth™ device, an802.11 device, a Wi-Fi device, a WiMAX device, cellular communicationdevice, etc.), and/or the like. The communications subsystem 830 maypermit data to be exchanged with a network (such as the networkdescribed below, to name one example), other computer systems, and/orany other devices described herein. In many embodiments, the computersystem 800 will further comprise a working memory 835, which can includea RAM or ROM device, as described above.

The computer system 800 also can comprise software elements, shown asbeing currently located within the working memory 835, including anoperating system 840, device drivers, executable libraries, and/or othercode, such as one or more application programs 845, which may comprisecomputer programs provided by various embodiments, and/or may bedesigned to implement methods, and/or configure systems, provided byother embodiments, as described herein. Merely by way of example, one ormore procedures described with respect to the method(s) discussed abovemight be implemented as code and/or instructions executable by acomputer (and/or a processor within a computer); in an aspect, then,such code and/or instructions can be used to configure and/or adapt ageneral purpose computer (or other device) to perform one or moreoperations in accordance with the described methods.

A set of these instructions and/or code might be stored on anon-transitory computer-readable storage medium, such as thenon-transitory storage device(s) 825 described above. In some cases, thestorage medium might be incorporated within a computer system, such ascomputer system 800. In other embodiments, the storage medium might beseparate from a computer system (e.g., a removable medium, such as acompact disc), and/or provided in an installation package, such that thestorage medium can be used to program, configure, and/or adapt a generalpurpose computer with the instructions/code stored thereon. Theseinstructions might take the form of executable code, which is executableby the computer system 800 and/or might take the form of source and/orinstallable code, which, upon compilation and/or installation on thecomputer system 800 (e.g., using any of a variety of generally availablecompilers, installation programs, compression/decompression utilities,etc.), then takes the form of executable code.

As mentioned above, in one aspect, some embodiments may employ acomputer system (such as the computer system 800) to perform methods inaccordance with various embodiments of the invention. According to a setof embodiments, some or all of the procedures of such methods areperformed by the computer system 800 in response to processor 810executing one or more sequences of one or more instructions (which mightbe incorporated into the operating system 840 and/or other code, such asan application program 845) contained in the working memory 835. Suchinstructions may be read into the working memory 835 from anothercomputer-readable medium, such as one or more of the non-transitorystorage device(s) 825. Merely by way of example, execution of thesequences of instructions contained in the working memory 835 mightcause the processor(s) 810 to perform one or more procedures of themethods described herein.

The terms “machine-readable medium,” “computer-readable storage medium”and “computer-readable medium,” as used herein, refer to any medium thatparticipates in providing data that causes a machine to operate in aspecific fashion. These mediums may be non-transitory. In an embodimentimplemented using the computer system 500, various computer-readablemedia might be involved in providing instructions/code to processor(s)510 for execution and/or might be used to store and/or carry suchinstructions/code. In many implementations, a computer-readable mediumis a physical and/or tangible storage medium. Such a medium may take theform of a non-volatile media or volatile media. Non-volatile mediainclude, for example, optical and/or magnetic disks, such as thenon-transitory storage device(s) 525. Volatile media include, withoutlimitation, dynamic memory, such as the working memory 535.

Common forms of physical and/or tangible computer-readable mediainclude, for example, a floppy disk, a flexible disk, hard disk,magnetic tape, or any other magnetic medium, a CD-ROM, any other opticalmedium, any other physical medium with patterns of marks, a RAM, a PROM,EPROM, a FLASH-EPROM, any other memory chip or cartridge, or any othermedium from which a computer can read instructions and/or code.

Various forms of computer-readable media may be involved in carrying oneor more sequences of one or more instructions to the processor(s) 510for execution. Merely by way of example, the instructions may initiallybe carried on a magnetic disk and/or optical disc of a remote computer.A remote computer might load the instructions into its dynamic memoryand send the instructions as signals over a transmission medium to bereceived and/or executed by the computer system 500.

The communications subsystem 530 (and/or components thereof) generallywill receive signals, and the bus 505 then might carry the signals(and/or the data, instructions, etc. carried by the signals) to theworking memory 535, from which the processor(s) 510 retrieves andexecutes the instructions. The instructions received by the workingmemory 535 may optionally be stored on a non-transitory storage device525 either before or after execution by the processor(s) 510.

It should further be understood that the components of computer system500 can be distributed across a network. For example, some processingmay be performed in one location using a first processor while otherprocessing may be performed by another processor remote from the firstprocessor. Other components of computer system 500 may be similarlydistributed. As such, computer system 500 may be interpreted as adistributed computing system that performs processing in multiplelocations. In some instances, computer system 500 may be interpreted asa single computing device, such as a distinct laptop, desktop computer,or the like, depending on the context.

The methods, systems, and devices discussed above are examples. Variousconfigurations may omit, substitute, or add various procedures orcomponents as appropriate. For instance, in alternative configurations,the methods may be performed in an order different from that described,and/or various stages may be added, omitted, and/or combined. Also,features described with respect to certain configurations may becombined in various other configurations. Different aspects and elementsof the configurations may be combined in a similar manner. Also,technology evolves and, thus, many of the elements are examples and donot limit the scope of the disclosure or claims.

Specific details are given in the description to provide a thoroughunderstanding of example configurations (including implementations).However, configurations may be practiced without these specific details.For example, well-known circuits, processes, algorithms, structures, andtechniques have been shown without unnecessary detail in order to avoidobscuring the configurations. This description provides exampleconfigurations only, and does not limit the scope, applicability, orconfigurations of the claims. Rather, the preceding description of theconfigurations will provide those skilled in the art with an enablingdescription for implementing described techniques. Various changes maybe made in the function and arrangement of elements without departingfrom the spirit or scope of the disclosure.

Also, configurations may be described as a process which is depicted asa flow diagram or block diagram. Although each may describe theoperations as a sequential process, many of the operations can beperformed in parallel or concurrently. In addition, the order of theoperations may be rearranged. A process may have additional steps notincluded in the figure. Furthermore, examples of the methods may beimplemented by hardware, software, firmware, middleware, microcode,hardware description languages, or any combination thereof. Whenimplemented in software, firmware, middleware, or microcode, the programcode or code segments to perform the necessary tasks may be stored in anon-transitory computer-readable medium such as a storage medium.Processors may perform the described tasks.

Having described several example configurations, various modifications,alternative constructions, and equivalents may be used without departingfrom the spirit of the disclosure. For example, the above elements maybe components of a larger system, wherein other rules may takeprecedence over or otherwise modify the application of the invention.Also, a number of steps may be undertaken before, during, or after theabove elements are considered.

Furthermore, the example embodiments described herein may be implementedas logical operations in a computing device in a networked computingsystem environment. The logical operations may be implemented as: (i) asequence of computer implemented instructions, steps, or program modulesrunning on a computing device; and (ii) interconnected logic or hardwaremodules running within a computing device.

Although the subject matter has been described in language specific tostructural features and/or methodological acts, it is to be understoodthat the subject matter defined in the appended claims is notnecessarily limited to the specific features or acts described above.Rather, the specific features and acts described above are disclosed asexample forms of implementing the claims.

Also, the terms in the claims have their plain, ordinary meaning unlessotherwise explicitly and clearly defined by the patentee. The indefinitearticles “a” or “an,” as used in the claims, are defined herein to meanone or more than one of the element that the particular articleintroduces; and subsequent use of the definite article “the” is notintended to negate that meaning. Furthermore, the use of ordinal numberterms, such as “first,” “second,” etc., to clarify different elements inthe claims is not intended to impart a particular position in a series,or any other sequential character or order, to the elements to which theordinal number terms have been applied.

What is claimed:
 1. A method comprising: identifying programming contentcorresponds to an event that is televised; detecting one or moreindicators of one or more state changes with respect to the event, theone or more state changes comprising a change occurring within theevent; identifying an adaptable content item that corresponds to anaudiovisual advertisement; creating a content composite for display inconjunction with the programming content at least in part by:identifying a set of rules governing one or both of creation andprovisioning of the content composite televised event; and modifying theadaptable content item based at least in part on a content objectreceived via a network to form the content composite, where the contentcomposite corresponds to a modified audiovisual advertisement; andoutputting the content composite to facilitate presentation of themodified audiovisual advertisement in conjunction with at least part ofthe programming content corresponding to an ongoing presentation of theevent, where one or both of the creating and the outputting the contentcomposite are a function of the set of rules.
 2. The method as recitedin claim 1, where one or both of the creating and the outputting thecontent composite are a function of a current geolocation of a mediadevice and the set of rules are mapped to the current geolocation. 3.The method as recited in claim 2, further comprising: creating a secondcontent composite for display in conjunction with the programmingcontent where the creating the content composite is a function of acurrent geolocation of a second media device and a second set of rulesmapped to the current geolocation of the second media device.
 4. Themethod as recited in claim 1, where the set of rules comprises one ormore temporal specifications of one or more limits that govern theoutputting of the content composite.
 5. The method as recited in claim1, where the set of rules comprises one or more specifications of a typeof event, and one or both of the creating and the outputting the contentcomposite are a function of the event corresponding to the type ofevent.
 6. The method as recited in claim 1, where the set of rulescomprises one or more specifications of a type of device, and one orboth of the creating and the outputting the content composite are afunction of a media device corresponding to the type of device.
 7. Themethod as recited in claim 1, where the detecting one or more indicatorsof one or more state changes with respect to the event corresponds todetecting trigger for composite creation, and the creating the contentcomposite is consequent the detecting the trigger.
 8. A systemcomprising: one or more processing devices; and memory communicativelycoupled with and readable by the one or more processing devices andhaving stored therein machine-readable instructions which, when executedby the one or more processing devices, cause the one or more processingdevices to perform: identifying programming content corresponds to anevent that is televised; detecting one or more indicators of one or morestate changes with respect to the event, the one or more state changescomprising a change occurring within the event; identifying an adaptablecontent item that corresponds to an audiovisual advertisement; creatinga content composite for display in conjunction with the programmingcontent at least in part by: identifying a set of rules governing one orboth of creation and provisioning of the content composite televisedevent; and modifying the adaptable content item based at least in parton a content object received via a network to form the contentcomposite, where the content composite corresponds to a modifiedaudiovisual advertisement; and outputting the content composite tofacilitate presentation of the modified audiovisual advertisement inconjunction with at least part of the programming content correspondingto an ongoing presentation of the event, where one or both of thecreating and the outputting the content composite are a function of theset of rules.
 9. The system as recited in claim 8, where one or both ofthe creating and the outputting the content composite are a function ofa current geolocation of a media device and the set of rules are mappedto the current geolocation.
 10. The system as recited in claim 9, theone or more processing devices further to perform: creating a secondcontent composite for display in conjunction with the programmingcontent where the creating the content composite is a function of acurrent geolocation of a second media device and a second set of rulesmapped to the current geolocation of the second media device.
 11. Thesystem as recited in claim 8, where the set of rules comprises one ormore temporal specifications of one or more limits that govern theoutputting of the content composite.
 12. The system as recited in claim8, where the set of rules comprises one or more specifications of a typeof event, and one or both of the creating and the outputting the contentcomposite are a function of the event corresponding to the type ofevent.
 13. The system as recited in claim 8, where the set of rulescomprises one or more specifications of a type of device, and one orboth of the creating and the outputting the content composite are afunction of a media device corresponding to the type of device.
 14. Thesystem as recited in claim 8, where the detecting one or more indicatorsof one or more state changes with respect to the event corresponds todetecting trigger for composite creation, and the creating the contentcomposite is consequent the detecting the trigger.
 15. One or morenon-transitory, machine-readable media having machine-readableinstructions thereon which, when executed by one or more processingdevices, cause the one or more processing devices to perform:identifying programming content corresponds to an event that istelevised; detecting one or more indicators of one or more state changeswith respect to the event, the one or more state changes comprising achange occurring within the event; identifying an adaptable content itemthat corresponds to an audiovisual advertisement; creating a contentcomposite for display in conjunction with the programming content atleast in part by: identifying a set of rules governing one or both ofcreation and provisioning of the content composite televised event; andmodifying the adaptable content item based at least in part on a contentobject received via a network to form the content composite, where thecontent composite corresponds to a modified audiovisual advertisement;and outputting the content composite to facilitate presentation of themodified audiovisual advertisement in conjunction with at least part ofthe programming content corresponding to an ongoing presentation of theevent, where one or both of the creating and the outputting the contentcomposite are a function of the set of rules.
 16. The one or morenon-transitory, machine-readable media as recited in claim 15, where oneor both of the creating and the outputting the content composite are afunction of a current geolocation of a media device and the set of rulesare mapped to the current geolocation.
 17. The one or morenon-transitory, machine-readable media as recited in claim 16, the oneor more processing devices further to perform: creating a second contentcomposite for display in conjunction with the programming content wherethe creating the content composite is a function of a currentgeolocation of a second media device and a second set of rules mapped tothe current geolocation of the second media device.
 18. The one or morenon-transitory, machine-readable media as recited in claim 15, where theset of rules comprises one or more temporal specifications of one ormore limits that govern the outputting of the content composite.
 19. Theone or more non-transitory, machine-readable media as recited in claim15, where the set of rules comprises one or more specifications of atype of event, and one or both of the creating and the outputting thecontent composite are a function of the event corresponding to the typeof event.
 20. The one or more non-transitory, machine-readable media asrecited in claim 15, where the set of rules comprises one or morespecifications of a type of device, and one or both of the creating andthe outputting the content composite are a function of a media devicecorresponding to the type of device.